Press Direct International

I hope you are doing well.

A few weeks ago I got a sales call from a guy named Eric. He broke probably every rule regarding selling I can think of so I’m going to use the conversation I had with him as an example of what not to do.

First of all, he started out saying, “Hi, this is Eric, do you remember me?” I didn’t as he didn’t know me and I said I didn’t. He then told me he didn’t know me but I’d be surprised on how many people act as if they remembered. First rule broken, don’t try to make a fool of your potential client. People, especially those who are going to spend money with you, like to be treated with respect.

He then asked me about what we did for our clients. I briefly told him that we use search engines and strategically placed articles and press releases to drive traffic to our client’s sites. He then said to me in a condescending way, “ever heard of e-mail?”

Now, those of you who know me will remember I was featured on the front page of the Wall Street Journal in 2002, for sending e-mail, so I started to laugh and told him to Google my name. Second rule broken, actually spend a few minutes and know who you are talking to.

Then he said it didn’t matter as he wasn’t interested in speaking to me but to my boss. Third strike, I’m the president of the company.

So what did he really do wrong? Practically everything. He didn’t know who he was talking to, didn’t research it at all. I also wondered if his e-mail service was so great, why was he cold calling me? Additionally, he invalidated me. I’m sure not going to do business with someone who is condescending and thinks he’s more important that I am.

Why am I telling you this? Well, I just want you to remember that your potential clients are important. Treat them like gold and they’ll stay with you through thick and thin. Treat them badly, and they’ll run.

With all the news on the economy, they still stay because you care about them and give them what they expect from you.

I’m sure you know all this but every once in a while we need to be reminded. I did and boy was that quite a reminder.

Until next time.

Best,

Laura Betterly

President

www.yadayadamarketing.com

727-442-5888

Shameless self promotion below:

PS. Do keep us in mind for all your marketing needs. We’ll give you a consultation on your current marketing strategy and in most cases we improve results dramatically. On one recent client we cut their lead cost in half, doubled their traffic and increased their conversion rate between 100-300% (e-mail me to get the case study.)

What Clients are saying about the Yada Yada Team:

Basically [the] service far exceeded what I expected and I am please to tell others.

“I found out about [you] by seeing another one of your clients work. I was so enthralled with it, that I called this individual to find out who did it. She highly recommended your services. I contacted the sales department and was given excellent service. I told him what I wanted and I got just that. I’ve worked with many marketing companies and they say one thing and do another. This was not the case with you! I felt like everything I said was duplicated and much of it you were able to glean from our site. The copy that was written for us was truly amazing. You understood our product and it showed. Basically [the] service far exceeded what I expected and I am pleased to tell others.”
Sincerely, R. R.

Our registration went up 200% and 300% with Google….

“The last campaign went really well. Our registration went up 200% and 300% with GOOGLE. We are now in our second exciting campaign….”
B. C.

You hit a home run and I can now rival [my largest competitor]!

“I was up late this evening and figured I would check back into the site. I did not expect to see any changes but rather I wanted to just evaluate where we were…. To my surprise there were changes and I am absolutely impressed!!!! …you hit a home run and I can now rival [my largest competitor]. Thank You for all your hard work!!!”
Brian

I got the data I needed and I’m going to run with it….

“[The survey] led to some ideas for additional income. So we did another survey specifically targeting those income ideas. I got the data I needed and I’m going to run with it, probably increasing the monthly income by a nice amount with a service that will be quick to implement. Thanks … for the help in getting this data from my members.”
D.R.

“You guys are hitting a “home run” on this one! Tell all the team I am blown away!”
T.Y.

I love the leads, and I really like the quality.

“The leads have worked great for me. Out of 24 people I actually spoke to, I signed up 9 people. I was able to leverage my time and make it more effective. In my 20 years experience these are some of the best leads I have ever used. They are far superior to the leads elsewhere.”
V. P.

It’s exciting and financially rewarding to have the opportunity to receive such high quality leads….

“I found the staff and services…to be as polished and professional as it gets! It’s exciting and financially rewarding to have the opportunity to receive such high quality leads from your state of the art GOOGLE Adwords Campaign and research team. I would like to take this opportunity to thank all of the wonderful staff … for everything they did in bringing it off to create the exact final end product that was absolutely needed for the ultimate success of our campaign here at [oil company.] The Search Engine Advertising and National & Regional Online Promotional Broadcasts really made the difference in the quality of the leads.”
B.C., Director of Sales
[oil company]

I started using Laura’s services when I launched the business side of my web site. Her recommendations have always produced a huge return on my investment and I truly trust her judgment and expertise when it comes to Internet marketing.” March 20, 2008

G.F.

Laura is a highly experienced and enthusiastic marketer and exec. She is a master networker with excellent follow through. I enjoyed my time with her immensely and still count on her for advice to this day.” March 6, 2008 “

Bruce Prokopets

What Insurance Companies Don’t Want You To Know

The squeal of tires. The sickening sound of metal grinding against metal as you lurch forward in the driver’s seat. As you climb out of the car, you’re shaken – but thankfully you and the driver who hit you are not injured. Unfortunately, the same isn’t true for your car. Even after you endure the hassle of dealing with insurance companies and the inconvenience of taking your car in for repair, the bottom line is that your car simply isn’t worth as much. “The resale value of a vehicle with an accident history is considerably less than a comparable vehicle that’s never been in an accident,” says Omar Quddus, President and Co-Founder of Advocate Auto Claims LLC (www.advocateautoclaims.com).

This phenomenon is called “diminished value,” and the at-fault or third party’s insurance company has an obligation to compensate the driver who was not at fault for this difference in market price. “Insurance companies are required to restore a vehicle to its pre-loss condition and value,” says Quddus. “Unfortunately, most consumers aren’t aware that they are entitled to diminished value compensation – and insurance companies don’t volunteer that information.”

That’s the reason Quddus is on a mission to educate consumers about their rights, and why Advocate Auto Claims pursues diminished value claims on behalf of drivers who weren’t at fault in accidents. “Even when consumers are aware of the diminished value issue, they’re often ill-equipped to handle the roadblocks that an insurance company will throw at them,” he says. “Each insurance company has its own internal procedures, but those procedures can vary from region to region.” Similarly, the laws and regulations governing diminished value differ greatly from state to state.

The maze of regulations and loopholes, as well as the harsh stance taken by auto insurance companies against diminished value claims leaves consumers with few options. “Consumers may be involved in an accident once or twice in a lifetime; they simply don’t have the resources and knowledge to get the compensation they deserve,” says Quddus.

This is precisely why the owners of Advocate Auto Claims, who have more than 10 years of experience working with diminished value claims on behalf of fleet owners and rental car agencies, have opened their doors to consumers. While drivers can pay out of pocket for a vehicle inspection or a report to substantiate their claim, and an attorney may pursue such a claim in conjunction with a personal injury case, Quddus’ company handles every aspect of diminished value claims – and does so on a contingency basis. “The process of establishing diminished value and then negotiating the proper compensation is both an art and a science,” Quddus says. “We pride ourselves on our ability to get results, and don’t expect to be paid until you do.”

For more information about Diminished Value, please visit www.advocateautoclaims.com

Why do some sales go bad? You know what I mean, seems like its going great and then no communication, no calls back. It can be the cause of a real sales slump.

Now why would a prospect start out adversarial? Well, as much as they might need and want or have some interest they don’t want to be sold. How do you sell without selling?? It has to do with how the salesperson actually cares about his prospect. I’ll tell you this, I never sold anything to someone I didn’t like and who didn’t like me. It needs to be genuine and not hype.

How do you do this? Well, you got to listen. Some sales people are so intent on talking to the prospect about what they can do for them, they forget to ask, what do you do? How can I be of service? Asking that, and not doing this as an exercise, but really caring for the prospect will make the difference in getting a prospect interested.

Now, what if you’ve done all that and the prospect just vanishes off the side of the earth?

Well, here are a few things I’ve found out:

1. The prospect is not really qualified in the first place. They act like they can afford to buy, but then get too embarrassed to tell the truth.
2. The prospect is not really the decision maker and is unwilling to tell you so.
3. There is something about you personally that reminds the prospect of someone else they don’t like, and as such, won’t buy.
4. There was some sort of personal emergency that occurred and the prospect gets back in touch when the emergency is over.
5. The prospect was a competitor and was calling to get information from you.
6. The prospect is from an alien race of beings that never buy anything anyway.

Regardless, keep this in mind for your own sales and let’s make an agreement not to do this to anyone who is selling anything to you. From a karma standpoint, it will work to your advantage.

Laura Betterly is the President of Yada Yada Makreting, Inc. (www.yadayadamarketing.com). And her blog can be found at laurabetterly.wordpress.com

Manufactured Housing and RV Resorts

A slumping housing market, high energy costs, and turbulent financial markets are causing many baby boomers into more prudent choices for their retirement. Today’s retirees consider a longer, more active lifestyle than previous generations, and now, with homes adjusting downward in value, many will have fewer financial resources than previously perceived. There is an answer for many of the upcoming wave of retirees: the new generation of manufactured homes, where quality, safety, comfort, aesthetics and value exist. Many people are turning to the up-scale manufactured home communities. “The benefits are not solely in the home itself. The community offers great benefits and value,” states Lee Meekcoms, President of Parkbridge Capital Group, Inc. (http://www.parkbridgecapital.com), a privately held real estate investment, acquisition, and brokerage firm. With more than twenty-five years in real estate sales, acquisition, and development and a baby boomer himself, he understands this market well. “The boomers seek a lifestyle that is secure, fulfills needs, and provides enjoyable activities with friends in the retirement years,” says Meekcoms.

Today, many manufactured home communities feature resort-living, sporting everything from gated entrances, to swimming pools, spas, recreational centers, clubhouses, community events, wireless internet, cable TV, activity coordinators, BBQ and dining areas, fitness centers, seasonal events and more. “The people that live in these communities are happy, creative and really enjoy the place and all that it offers,” says Meekcoms, “staying at home is not really an interesting option”.

These 77 million baby boomers, or 35 percent of all U.S. adults, have long known how to flex their real estate muscle. As the top breadwinners in the American economy, baby boomers have a strong relationship to their home and consider housing and real estate to be their best financial investment. Baby boomers also account for roughly 50% of all vacation homes according to the National Association of Realtors.

Trends in both manufactured home communities and RV resorts (which can have the same set of amenities as the manufactured home communities, and often, more amenities) are strong indicators that these properties are a wise investment; the reason why Parkbridge Capital has focused on this market. “We’re confident that buying, upgrading, enhancing operations, and expanding existing properties will result in very good investor returns, while providing Americans with an affordable, or even a quite luxurious way to achieve the lifestyle that they desire.”

One might expect that skyrocketing gas prices would discourage RV traveling or seasonal living elsewhere. However, Parkbridge Capital has found the opposite to be true. “Research indicates that those who own RVs overwhelmingly feel that RV vacations are much less expensive than other travel options,” he says. “Observers of this phenomena note that RV owners are spending less time on the road and more time at their destinations. We’re seeing a lot of growth in the “park-model” (resort cottage) sector of the RV market. The retiree simply drives their smaller rv, their car, or arrives by air travel, and remains for the season at the resort.” Meekcoms expects that this trend will continue for many years.

Because of economic fact, many baby boomers want to enjoy a flexible lifestyle at a cost that isn’t extravagant,” he says. “The properties that we acquire with our partners and clients are a perfect fit for mobile, cost-conscious boomers who want the best of all worlds.”

Parkbridge Capital Group has been involved with the purchase, sale or management of more than 100 properties worth in excess of one billion dollars in current value. More information can be found online at http://www.parkbridgecapital.com.

In the mood for something sweet? Consider a handful of black raspberries. Researchers at Ohio State’s James Cancer Hospital have shown that black raspberries may not only help prevent colon and esophageal cancer, but help battle oral cancer as well. Lab tests show that this delicious fruit reduced tumors on the mouth by up to 44 percent. Unfortunately, there are a couple of problems…

First off, black raspberries are very difficult to come by in your regular grocery story, even when in season. Having access to them year-round could be quite a task. Second, studies show you would have to eat about 4 whole cups a day to enjoy the full health benefits. Very few of us actually eat the recommended 5 servings a day of fruit. Finding the time, and stomach, to eat 4 cups of raspberries could be difficult, no matter how delicious they are.

Fortunately, scientists are working on a solution: lozenges. They hope that concentrating the cancer-fighting chemicals in black raspberries into more manageable lozenges will prove to be as successful in the fight against oral cancer as eating the whole fruit (though nutritionists will tell you the whole fruit is always better for you). If researchers find that certain genes respond to the berry extract in them, it could someday mean a simple new way to fight cancer. They would also be available year-round.

It should be noted that fruit is part of a healthy diet, and therefore good for your teeth. Highly acidic fruits, like lemons, can actually harm tooth enamel, however, so try to rinse your mouth out with warm water or brush your teeth after you eat them. Also, stay away from high-sugar snacks, like candy and soda (and yes, even black raspberry cobbler).

If you have any questions about dental health, please don’t hesitate to call our office at (866) 568-2195 or visit us at http://www.afraidofthedentist.net today.

Best Regards,
Dr. Rene Piedra

P.S. If you have any friends or family members who you feel could use our services, please don’t hesitate to have them call us. We’ll be sure to take good care of them.

Dr. Rene Piedra Can Help Even If You’re Afraid of the Dentist

“It is not uncommon for someone to lose at least once in their life and for many it could be significantly more. Tooth loss also becomes more of a problem with age,” says Dr. Rene Piedra (http://www.afraidofthedentist.net). “This is definitely something that we have been seeing with baby boomers who are now starting to come into the age range where this is now becoming an issue.” A dental implant takes the place of the missing tooth’s root and can help prevent additional health and cosmetic issues.

Known as the “people dentist” in Coral Gables, Miami, Ft. Lauderdale, Miami Beach and surrounding areas, Dr. Rene Piedra and his team keep themselves abreast of current technologies and practices that help them to bring the best of dental care to their patients.

The fact fewer people these days lack the teeth of previous generations, is largely due to advances in modern dentistry. With current dentistry techniques, “people can have now have a natural-looking, beautiful smile regardless of what life has dealt them.”

Missing teeth are usually the result of accidents, gum disease or poor dental health. According to Rene Piedra, DMD, “In almost all cases, gum disease and poor dental health is simply due to lack of education or proper dental care.” Proper dental care includes not only brushing and flossing your teeth on a regular basis but also encompasses, proper nutrition and other issues.

Leaving the missing tooth space empty may not sound too serious, but the consequences of not filling in the space from the missing tooth can include:

* The teeth adjacent to your missing tooth can change position to fill the gap resultiing in a improper bite which can lead to other health issues
* The loss of your missing tooth’s root can cause your jawbone to shrink, making your face appear prematurely older; and,
* A missing tooth in the front of your mouth can affect your smile and your self-confidence.

In many situations, a dental implant is the most pleasingly esthetic solution for replacing missing teeth. A dental crown or dental bridge, secured to a dental implant, can provide a complete and beautiful solution for improving your smile.

“New advances in dental implants are one of the most important developments in modern dentistry and Rene Piedra, DMD and Associates is proud to be able to help bring this advancement in dentistry to our patients” say Dr. Rene Piedra. Because of advances in dentistry, in materials, instruments, techniques and chairside manners it is more than ever, less challenging to have dental treatment completed. “Many of our patients are afraid of the dentist but have come in due to pain or because of a friend or family member. However, after their first visit, they so surprised after experiencing our care that they realize they will do fine on their future visits to our office,” concludes Dr. Rene Piedra.

If you have had a bad experience in the past or in your youth or are just afraid to go to the dentist, Dr. Rene Piedra can help. To find out more information about the services offered by Rene Piedra, DMD & Associates, call their toll-free number at (866) 568-2195 or visit them on the web at http://www.afraidofthedentist.net.

If you can answer YES to these three questions, then you have a claim worth pursuing

• Is your vehicle worth more than $5,000?
• Was the damage more than $1,000?
• Did the accident happen within the last 4 years?

If you answered yes to the above, then click here to get FREE information.

How can we do this?
Because we handle more diminished value cases than anyone else. We deal with insurance companies and make them pay us every day, and we have tools not available to the average consumer that will enable us to recover that money for you.

Remember, this is money that you will probably not be able to get yourself unless you’re trained in this area. For sure, they see you coming, and they can handle the average consumer and not pay you or pay you substantially less than what you deserve. We’re so confident that we can recover your Diminished Value claim that we don’t get paid unless you do.

We aren’t trying to sell you a report, an inspection, or anything else. We do ALL the work, and only get paid if we recover money for you.
Click here for more FREE information.

Unlike other online resources that merely provide an inspection or Diminished Value report for an upfront fee, Advocate Auto Claims (http://www.advocateautoclaims.com) handles your claim from start to finish with no upfront cost to you. We are so confident that we can collect for you, that we only work on a contingency fee basis, taking a percentage of the amount collected only once the claim has been settled.

Regardless of what others may tell you, collecting Diminished Value from an insurance company can be a difficult and lengthy process. You should utilize the services of a professional Diminished Value claim specialist. The actual process will vary on a state-by-state and case-by-case basis. While the principle of Diminished Value has long since been recognized by law, the insurance industry has gone out of their way to not pay consumers for this legitimate loss. For years, the auto insurance industry has lied about owing for this loss and, more recently, has even enlisted the aid of Departments of Insurance in various states to keep from paying this loss to policyholders. With our assistance, there are still opportunities for you to collect full value for the Diminished Value of your repaired vehicle.

Don’t waste your money on a report. Call now at (866) 596-6011 or click here to get your FREE Diminished Value estimate.