Hi Everyone,
First of all, a word of thanks to all of you who filled out my survey last week. I found out quite a few things, including your dislike for the courier font I was using in our last few newsletters. I hope this one is better for all concerned. I personally liked the courier font; it felt a bit old school, like the manual typewriters I learned to type on in the year of the flood (the 1970’s for those who don’t remember the good old days), but being a marketing professional and knowing this newsletter is designed for what you need and want, have changed it to this nifty Arial font. I guess I should have known better. I don’t wear polyester anymore either. Let me know if this is better for you.
As far as the newsletter goes, some of you wanted more basic information; some of you wanted more in depth information. At this point I’m going to keep the newsletter somewhat basic, but those of you who are interested in a more technical newsletter, please e-mail me and if there is enough of a need, I will start writing one. I also found out that you guys are interested in marketing thru video, mobile devices and blogs as well as any insider tips I can give you to do better. I plan on doing that in the coming weeks, but today, I want to go over what I found out from the research we did last week and my personal realizations from analyzing the information.
Now, I hope you do get a bit excited about that information, maybe not as much as I did, because I’m not only a marketing Goddess, but a geek deep down.
First of all, I don’t know if you realize this or not, but I had a tough time getting more than 30 responses when I was doing this at In Touch. I knew if I was really going to get a real understanding for my own marketing needs, I needed to get more than 30 responses.
So, I used my linkedin.com network as well as posting it to the questions area of linkedin.com. What I got was almost 200 responses between you guys and them. The information was great, especially since we had responses from all types of businesses and budget categories. One of the things I found most surprising, was the various ways people were marketing and their relative success.
Here you can see a sampling of people with budgets of $2,500.00 a month or less
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11. What types of promotion do you presently use in order to get new business? (you can click more than one) |
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Respnse % |
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Newspapers |
14.3% |
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Magazines |
11.9% |
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TV - Broadcast |
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0.0% |
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TV - Cable |
2.4% |
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PR Firm/Publicist |
4.8% |
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Radio |
7.1% |
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59.5% |
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Search Engine (pay per click) |
23.8% |
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Search Engine optimization |
33.3% |
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Internet - Banner Ads |
19.0% |
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Internet Pop-up Ads |
4.8% |
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Direct mail |
40.5% |
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Billboards |
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0.0% |
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Telemarketing |
21.4% |
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Other (please specify) |
40.5% |
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12. How would you rank your success with each of the promotional methods you checked off? |
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|
Very Successful |
Successful |
Ok |
Not Very Successful |
Not At All Successful |
N/A |
Rating |
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Newspapers |
4.0% (1) |
4.0% (1) |
12.0% (3) |
4.0% (1) |
8.0% (2) |
68.0% (17) |
3.25 |
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Magazines |
4.2% (1) |
4.2% (1) |
12.5% (3) |
8.3% (2) |
4.2% (1) |
66.7% (16) |
3.13 |
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TV - Broadcast |
0.0% (0) |
4.5% (1) |
9.1% (2) |
0.0% (0) |
0.0% (0) |
86.4% (19) |
2.67 |
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TV - Cable |
0.0% (0) |
4.5% (1) |
13.6% (3) |
0.0% (0) |
0.0% (0) |
81.8% (18) |
2.75 |
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PR Firm/Publicist |
4.5% (1) |
4.5% (1) |
13.6% (3) |
0.0% (0) |
0.0% (0) |
77.3% (17) |
2.40 |
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Radio |
0.0% (0) |
9.1% (2) |
4.5% (1) |
9.1% (2) |
0.0% (0) |
77.3% (17) |
3.00 |
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8.8% (3) |
23.5% (8) |
35.3% (12) |
14.7% (5) |
0.0% (0) |
17.6% (6) |
2.68 |
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Search Engine (pay per click) |
0.0% (0) |
20.0% (5) |
16.0% (4) |
8.0% (2) |
0.0% (0) |
56.0% (14) |
2.73 |
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Search Engine optimization |
17.9% (5) |
17.9% (5) |
10.7% (3) |
7.1% (2) |
0.0% (0) |
46.4% (13) |
2.13 |
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Internet - Banner aAds |
4.0% (1) |
0.0% (0) |
24.0% (6) |
16.0% (4) |
0.0% (0) |
56.0% (14) |
3.18 |
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Internet Pop-up Ads |
4.8% (1) |
0.0% (0) |
9.5% (2) |
0.0% (0) |
0.0% (0) |
85.7% (18) |
2.33 |
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Direct mail |
12.9% (4) |
19.4% (6) |
22.6% (7) |
3.2% (1) |
3.2% (1) |
38.7% (12) |
2.42 |
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Billboards |
0.0% (0) |
0.0% (0) |
4.8% (1) |
0.0% (0) |
0.0% (0) |
95.2% (20) |
3.00 |
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Telemarketing |
7.7% (2) |
19.2% (5) |
15.4% (4) |
0.0% (0) |
0.0% (0) |
57.7% (15) |
2.18 |
Now, here are the results for those with a monthly budget of more than $5,000.00.
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11. What types of promotion do you presently use in order to get new business? (you can click more than one) |
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Response % |
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Newspapers |
33.3% |
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Magazines |
52.1% |
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TV - Broadcast |
20.8% |
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TV - Cable |
22.9% |
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PR Firm/Publicist |
45.8% |
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Radio |
37.5% |
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|
75.0% |
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Search Engine (pay per click) |
50.0% |
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Search Engine optimization |
64.6% |
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Internet - Banner Ads |
52.1% |
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Internet Pop-up Ads |
20.8% |
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Direct mail |
60.4% |
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Billboards |
18.8% |
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Telemarketing |
35.4% |
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Other (please specify) |
29.2% |
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12. How would you rank your success with each of the promotional methods you checked off? |
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|
Very Successful |
Successful |
Ok |
Not Very Successful |
Not At All Successful |
N/A |
Rating |
|
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Newspapers |
2.8% (1) |
19.4% (7) |
30.6% (11) |
16.7% (6) |
0.0% (0) |
30.6% (11) |
2.88 |
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Magazines |
2.6% (1) |
13.2% (5) |
36.8% (14) |
26.3% (10) |
2.6% (1) |
18.4% (7) |
3.16 |
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TV - Broadcast |
3.2% (1) |
19.4% (6) |
16.1% (5) |
12.9% (4) |
3.2% (1) |
45.2% (14) |
2.88 |
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TV - Cable |
0.0% (0) |
9.4% (3) |
15.6% (5) |
12.5% (4) |
12.5% (4) |
50.0% (16) |
3.56 |
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PR Firm/Publicist |
0.0% (0) |
31.4% (11) |
31.4% (11) |
11.4% (4) |
5.7% (2) |
20.0% (7) |
2.89 |
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Radio |
12.1% (4) |
12.1% (4) |
42.4% (14) |
9.1% (3) |
3.0% (1) |
21.2% (7) |
2.73 |
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|
21.4% (9) |
33.3% (14) |
23.8% (10) |
11.9% (5) |
0.0% (0) |
9.5% (4) |
2.29 |
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Search Engine (pay per click) |
21.6% (8) |
35.1% (13) |
13.5% (5) |
8.1% (3) |
0.0% (0) |
21.6% (8) |
2.10 |
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Search Engine optimization |
17.9% (7) |
35.9% (14) |
23.1% (9) |
5.1% (2) |
0.0% (0) |
17.9% (7) |
2.19 |
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Internet - Banner aAds |
5.6% (2) |
19.4% (7) |
33.3% (12) |
22.2% (8) |
0.0% (0) |
19.4% (7) |
2.90 |
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