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	<title>Press Direct International 800-920-1985 &#187; Articles</title>
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		<title>Article Marketing &#8211; Earn a Passive Income From Your Articles</title>
		<link>http://pressdirectinternational.com/blog/2010/06/article-marketing-earn-a-passive-income-from-your-articles/</link>
		<comments>http://pressdirectinternational.com/blog/2010/06/article-marketing-earn-a-passive-income-from-your-articles/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 00:22:58 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/2010/06/article-marketing-earn-a-passive-income-from-your-articles/</guid>
		<description><![CDATA[
Article marketing means that your write articles and put it on article sharing sites. Article marketing is not just writing articles and putting them on content sharing sites. You need to understand how to systemize the whole article marketing process.
 
The most important thing to remember is that article marketing won&#8217;t make you a successful [...]]]></description>
			<content:encoded><![CDATA[<p><script type="text/javascript" src="http://a.offertrappers.com/ads/banners.php?action=show&#038;id=5e58962765e2f62cf8dcc7304"></script>
<p>Article marketing means that your write articles and put it on article sharing sites. Article marketing is not just writing articles and putting them on content sharing sites. You need to understand how to systemize the whole article marketing process.</p>
<p> 
<p>The most important thing to remember is that article marketing won&#8217;t make you a successful entrepreneur overnight. The common misunderstanding is that it can be used to bring in large amount of traffic to the website. Article marketing is more about branding your name or your business rather than generating traffic directly. It can initiate a word of mouth and people will effectively search for you and land on your site. Article marketing can also help in search engine rankings since search engines love free content and their spiders would crawl a site day in day out to index the pages. So the most important thing is to brand your name and your business &#8211; business being the most important one.</p>
<p> 
<p>There are many successful article marketers online. Most of them have submitted hundreds if not thousands of articles on various article sharing sites. They understand the importance of branding. That&#8217;s why article marketing is such a successful marketing tactic for branding your business.</p>
<p> 
<p>Article marketers share a common set of principals that ultimately inform people about their business, products and services.</p>
<p> 
<p>Always solve a problem &#8211; Write articles that solve a problem that people face and give a solution that you are offering. For example, if you are selling dog training videos, you need to write a series of articles on why it is so difficult to train a dog. People like to read articles when they have a question in their mind. They need solution and your product should be a solution to their problems</p>
<p> 
<p>Never sell your product directly in an article &#8211; That&#8217;s true. People hate others selling stuff to them. They simply loathe it. Article marketing is not about product. It is about branding. So you need to tell people that your products or for more details visit to <a href="http://www.perfect-ghostwriter.com">www.perfect-ghostwriter.com</a> your services can solve their problem in a more creative style. People will also remember you if you have solved their problem in an article. Whenever they face a specific problem they will always hunt for your articles, and if they don&#8217;t find it in articles, they will buy your product.</p>
<p> 
<p>There are other ways to earn from your articles &#8211; Many article sharing sites allow you to use Google AdSense to earn a passive income from your articles. So if you want to kill two birds with one stone, for more details visit to <a href="http://www.newbies-copywriting.com">www.newbies-copywriting.com</a> you can put your Google AdSense code in your articles and you will earn passive income while branding your business and your name. All of them offer a revenue sharing model. With the revenue sharing model you can earn from Google AdSense. Imagine having 100 articles on each of these sites. What will it do? It will allow you have 100 streams of potential income through Google AdSense and the rigorous branding through your articles.</p>
<p> Simar<br />http://www.articlesbase.com/international-business-articles/article-marketing-earn-a-passive-income-from-your-articles-739325.html</p>

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		<title>Articles Marketing &#8211; If That’s Google Way – It’s My Way as well</title>
		<link>http://pressdirectinternational.com/blog/2010/04/articles-marketing-if-that%e2%80%99s-google-way-%e2%80%93-it%e2%80%99s-my-way-as-well/</link>
		<comments>http://pressdirectinternational.com/blog/2010/04/articles-marketing-if-that%e2%80%99s-google-way-%e2%80%93-it%e2%80%99s-my-way-as-well/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 04:04:55 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/2010/04/articles-marketing-if-that%e2%80%99s-google-way-%e2%80%93-it%e2%80%99s-my-way-as-well/</guid>
		<description><![CDATA[
Articles Marketing is one of the most effective ways to drive Targeted Traffic to our websites among PPC, Links building strategies, Bookmarking, Social marketing etc. and among those i have found that one of the fastest way is Articles marketing which drives targeted traffic and if done the right way, Articles marketing is branding your [...]]]></description>
			<content:encoded><![CDATA[<p>
<p><strong>Articles Marketing</strong> is one of the most effective ways to drive Targeted Traffic to our websites among PPC, Links building strategies, Bookmarking, Social marketing etc. and among those i have found that one of the fastest way is Articles marketing which drives targeted traffic and if done the right way, <strong>Articles marketing</strong> is branding your name and website.</p>
<p>We already noticed that the search engines are interested in fresh content, and if well written in all aspects, your article might be republished on some well trafficked/authorities sites.     The more &#8220;Important&#8221; sites linking to you from your Articles resources box, the more traffic you will get from the search engines for your main keywords searches.</p>
<p>Slowly but surly your site will be indexed as an authority on the niche and you as an expert on the topics you write about. This will give you and your business extra credibility and if your website is well optimized it results in higher ranking.</p>
<p>As long as you will maintain a steady rhythm of One well optimized article submission per week to the Articles directories (right box), Your article might be placed on the publisher’s home page which will give you some extra exposure and you will gain people’s trust.</p>
<p>A well optimised article must contain the right keywords density.</p>
<p>According to my experience, to gain Google first page and even to dominate the first page can be a fast process, days or even hours, if my article is optimize for not more then two words or one keyword phrase and it’s proven original content (copyscape). I use to cover a topic in an article of 700-800 words and I manage to have the main <strong>keyword</strong> in the title of the article trying to keep it on 25%-30% of the title and to start the title with the keyword as well (if possible). I will start to write the article with the main keyword and if impossible, I will try to place it at the beginning of the phrase up to the fifth word.</p>
<p>A rule to follow is to maintain <strong>keyword density</strong> between the Tags to 1 keyword per 100 words (1:100), and to try to end the article with the same keyword. The Resources Box The purpose of this post is to let you know about the fast benefits that articles marketing brings if done the right way to branding your name and website, So, In order to end our article the right way we use the &#8220;Bio box&#8221; or &#8220;Resources Box&#8221; in a clever way which can result in getting the desired backlinks to our site.</p>
<p>Our goal is to try to write it in a short way that will reflect our credentials, To include our business details such as website address and most important to follow the Directories Guidelines. You should link with deep thinking on the title and anchor text, and to conceder placing the main <strong>keyword</strong> at the beginning of the anchor text.</p>
<p>Those are the rules I follow when I am submitting my articles and most of the times my articles results on the first page or dominating it. The domination of a page is when my article appears on more then three or four places on the page related to the keyword I used in the article, so my article dominate 40% of the results for the keyword searches. <strong><br /></strong></p>
<p><strong>Articles Directories</strong></p>
<p>I know that some of us think that if we submit our articles to hundreds of <strong>Articles directories</strong>, we’ll have a chance to get a lot of backlinks. Again, according to my experience, submitting my articles to the 12 &#8211; 25 main <strong>Articles directories</strong> gets the results i’m after while submitting to hundreds of directories never brought me a large number of quality <strong>backlinks</strong>.</p>
<p><strong>Baklinking </strong>strategy is all about getting quality links, carrying my <strong>keywords</strong>, which will drive targeted traffic to my websites. I am not interested in getting links from Gardening websites using gardening<strong> keywords</strong> when my purpose is getting links from high trafficked/authorities websites displaying my keywords in their Meta keyword tags.</p>
<p>If that’s Google way – It’s my way as well.</p>
<p><strong>Articles Marketing </strong>is very effective if we maintain a steady writing and submitting rhythm. Google first page position for your <strong>keywords</strong> will come faster then you might think but in order to stay around the first page for long periods, we need persistence.</p>
<p>I am aware that time management and Focus is what most marketers needs in order to succeed online so in my time management program, <strong>Articles Marketing</strong> is set for Monday after i had the weekend time to refresh my idea’s for a well optimized Monday morning article <strong>Articles Marketing</strong>.</p>
<p> Ziki de Naim<br />http://www.articlesbase.com/marketing-tips-articles/articles-marketing-if-thats-google-way-its-my-way-as-well-824328.html</p>

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		<title>Write Articles Faster With This 5 Step Article Writing Process</title>
		<link>http://pressdirectinternational.com/blog/2010/03/write-articles-faster-with-this-5-step-article-writing-process/</link>
		<comments>http://pressdirectinternational.com/blog/2010/03/write-articles-faster-with-this-5-step-article-writing-process/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 07:28:04 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/2010/03/write-articles-faster-with-this-5-step-article-writing-process/</guid>
		<description><![CDATA[
If you&#8217;re doing article marketing for any length of time you&#8217;ll find that you&#8217;re doing a lot of writing, writing, and more writing!
After a while you start to wonder, &#8220;Is there an easier, faster way to write articles?&#8221;
I think there is.
The goal is to write an article of excellent quality with minimal time and effort. [...]]]></description>
			<content:encoded><![CDATA[<p>
<p>If you&#8217;re doing article marketing for any length of time you&#8217;ll find that you&#8217;re doing a lot of writing, writing, and more writing!</p>
<p>After a while you start to wonder, &#8220;Is there an easier, faster way to write articles?&#8221;</p>
<p>I think there is.</p>
<p>The goal is to write an article of excellent quality with minimal time and effort. Coming up with a standard writing process that you&#8217;ll use each time is very helpful at side railing procrastination and jump starting the writing process.</p>
<p>Here&#8217;s an effective writing method that I use that will help you write articles more efficiently:</p>
<p>1) What will your article be about?</p>
<p>I encourage you to think about writing articles that teach your target market something. The free reprint articles used in article marketing are educational articles (rather than sales pitches).</p>
<p>So, when you&#8217;re trying to think of an article topic, think in terms of teaching. &#8216;How to&#8217; articles are great, and so are &#8216;Top Tips&#8217; articles.</p>
<p>You might ask yourself, &#8220;What are the top 10 questions that customers frequently ask me?&#8221;</p>
<p>Or, &#8220;What are the top 10 areas of misunderstanding or problems that customers ask me about?&#8221;</p>
<p>From there, you&#8217;ll likely be able to pick out an area that should be covered in an article. If you&#8217;ve come up with 10 ideas, then each idea can become a separate article.</p>
<p>2) Make your notes.</p>
<p>After you&#8217;ve determined your topic, start writing notes on the points you&#8217;ll cover in your article.</p>
<p>These are just quick, brief notes&#8211;no need to try to craft an amazing sentence or paragraph (you&#8217;ll be doing that later).</p>
<p>What are the points you need to cover?</p>
<p>How many points do you have?</p>
<p>Is this topic generating too many valuable points to cover in the space of one article?</p>
<p>If so, you can always save some of the points for another article.</p>
<p>Note: If you do create 2 or more articles out of this same topic, please resist the urge to title your articles Part 1 and Part 2. Each article needs to be able to stand on its own, as a reader won&#8217;t necessarily be seeing all of your articles&#8211;they may be seeing just one of your articles. So, you shouldn&#8217;t mention Part 1, etc or say in your article body &#8220;This is Part 1 of my 3 part series&#8221;. Just treat each article as if it were your only article, so that it makes sense even if a reader stumbles across just that article.</p>
<p>3) Organize the order of your article.</p>
<p>After you&#8217;ve got all the major points you&#8217;d like to cover jotted down in note form, it&#8217;s time to get them in order.</p>
<p>If you&#8217;re doing a Top Tips article, then you might try the strategy of including 2 of your strongest tips as the first two items in your list, and one other of your strongest tips as your final item in your list. This is a little trick for leading readers through you article&#8211;by starting off strong you lure them into the body of your article. By finishing strong you lure them into reading your resource box (and leave them with a positive impression).</p>
<p>4) Create a rough draft.</p>
<p>After you&#8217;ve got your list of the points you&#8217;d like to cover and all the points arranged in the proper order&#8211;write!</p>
<p>Don&#8217;t over think things. This is your first draft, and you&#8217;ll have time later to polish things up. Right now you&#8217;re fleshing out your content and seeing how much valuable information you can provide in the limited word count of the article.</p>
<p>I always shoot for a 700-800 word article because articles of that size are most attractive to ezine publishers. That&#8217;s also long enough for a decent amount of information to be conveyed.</p>
<p>After your first draft is complete, take a word count and make adjustments as necessary.</p>
<p>5) Step away from your article.</p>
<p>Yes, that&#8217;s right&#8211;I know you&#8217;re eager to submit it, but patience has it&#8217;s rewards.</p>
<p>Put the article away for at least 24 hours and then read it over with fresh eyes. By giving your mind a break from the article, you&#8217;re better able to see any errors or awkward phrasing.</p>
<p>Make your edits, and then you&#8217;re ready to submit!</p>
<p>It may sound like extra work to do all this pre-arranging, but believe me it cuts down on the overall writing and editing time. This is how professional writers work&#8211;why not learn from the pros? By following a writing process such as this one, you&#8217;ll save yourself time, and you&#8217;ll produce quality articles more quickly.
</p>
<p> Steve Shaw<br />http://www.articlesbase.com/internet-articles/write-articles-faster-with-this-5-step-article-writing-process-730138.html</p>

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		<title>The Two Things You Need to Know About Writing Articles and Monetizing Them</title>
		<link>http://pressdirectinternational.com/blog/2010/03/the-two-things-you-need-to-know-about-writing-articles-and-monetizing-them/</link>
		<comments>http://pressdirectinternational.com/blog/2010/03/the-two-things-you-need-to-know-about-writing-articles-and-monetizing-them/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 01:41:05 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/2010/03/the-two-things-you-need-to-know-about-writing-articles-and-monetizing-them/</guid>
		<description><![CDATA[
Internet marketers have used article writing for many purposes, including marketing their products and services as well as building up a revenue stream from the articles. In order for website owners to generate a revenue stream from their article writing efforts, they will need to know 2 important concepts to increase their chances of success.
Some [...]]]></description>
			<content:encoded><![CDATA[<p>
<p>Internet marketers have used article writing for many purposes, including marketing their products and services as well as building up a revenue stream from the articles. In order for website owners to generate a revenue stream from their article writing efforts, they will need to know 2 important concepts to increase their chances of success.</p>
<p>Some of the methods in which you can monetize your articles include: &#8211; Adsense &#8211; Promoting your own products and services &#8211; Promoting affiliate products and services &#8211; Long-term revenue &#8211; Viral revenue</p>
<p>There are other ways to get income by promoting your products and services, but the ones listed above are some of the more common ways you can earn an income through writing articles.</p>
<p>The first thing you need to know is the purpose in which you are writing your articles. Are you writing them to promote a product or service, or are you writing them to brand yourself as an expert in your field? Each way will require you to write your articles differently. If the purpose of your articles is to generate adsense revenue, then writing a larger number (at least 50) of informative articles that contain the keyword phrases used by your target market. The subject and content of your articles should be about the products and services you are promoting. The purpose of the article is to draw the targeted adsense ads that will be served on your website.</p>
<p>If you are writing and marketing articles to promote affiliate products, then your article should get the reader to go to the affiliate site, and also buy something as well. If you require a multi-step process to sell the affiliate product or service, then it would be better to use the article to send the reader to a lead capture page to get the reader&#8217;s email so you can market to them through an auto responder series. You can reuse your content and place other articles you have written in the autoresponder series.</p>
<p>The second thing that you need to know when writing articles and monetizing them is to write the articles in such a way that they receive a lot of traffic in some form or another. If no one can find your articles, you will be wasting your time, so it is important that you article strategy is such that they are easily found on the Internet. Your articles can be found through article directories, individual websites, other publisher&#8217;s newsletters, eBooks among a host of other ways. The more ways you make use of, the better the chance your article will get seen by your target market. There are many sources out there today that contain a list of different places where you can publish your article. Once you have a list of places, you want to narrow it down to the top 5 to 10 places to submit your articles. Your criteria should be based upon how much traffic is going to the website where you want to publish your articles, and if your target market is willing to purchase your product or service. Once you have the answer to these questions, you will be able to write powerful articles that have a good response rate.</p>
<p>A good strategy is critical to your success when you are writing articles for the purpose of earning an income from them. If you don&#8217;t, you will end up going through a lot of work over nothing. The next step is to look for ways of earning a long-term income for your article writing efforts.
</p>
<p> B Hopkins<br />http://www.articlesbase.com/internet-articles/the-two-things-you-need-to-know-about-writing-articles-and-monetizing-them-733716.html</p>

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		<title>Ron Pollack: Fund Manager, Family Man, Friend</title>
		<link>http://pressdirectinternational.com/blog/2008/06/ron-pollack-fund-manager-family-man-friend/</link>
		<comments>http://pressdirectinternational.com/blog/2008/06/ron-pollack-fund-manager-family-man-friend/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 21:16:24 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[fund manager]]></category>
		<category><![CDATA[harvard business school]]></category>
		<category><![CDATA[ron pollack]]></category>
		<category><![CDATA[short seller]]></category>
		<category><![CDATA[yale]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/?p=22</guid>
		<description><![CDATA[Managing Funds, Family and Charities
If you passed him walking down the street you wouldn&#8217;t guess this man had set up what was at one time one of the largest hedge funds in the US which peaked at over a billion dollars. Sitting in a Florida office wearing shorts and a t-shirt, Ron Pollack (http://www.ronpollack.net) talked [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Managing Funds, Family and Charities</strong></p>
<p>If you passed him walking down the street you wouldn&#8217;t guess this man had set up what was at one time one of the largest hedge funds in the US which peaked at over a billion dollars. Sitting in a Florida office wearing shorts and a t-shirt, Ron Pollack (http://www.ronpollack.net) talked about his career as a hedge fund manger and short seller, his family, the charity groups he&#8217;s helped and why he&#8217;s decided to return to fund management after a six-year hiatus. &#8220;Short selling is what I do and I need to get back to doing it.&#8221;</p>
<p><span id="more-22"></span>Ron Pollack graduated Magna Cum Laude from Yale and went on to get both an M.B.A. from Harvard Business School and a J.D. from Harvard Law School. After graduate school, Pollack went to Wall Street where he became an investment banker and later honed his skills as a hedge fund manager. Ron was trained as a short seller by industry pioneers, the Feshbach Brothers.</p>
<p>Both Yale and Harvard seem to have a penchant for turning out successful investors: Jim Chanos (widely credited with exposing Enron as a fraud, and who Ron got to know back in the 1980s when they were both short First Executive Life), Zoe Cruz (a brilliant commodity trader who rose to the co-presidency of Morgan Stanley, a sectionmate of Ron&#8217;s at HBS), Jamie Dinan (CEO of JP Morgan Chase, who Ron used to play pick-up basketball with at HBS), Strauss Zelnick (media wunderkind and Chairman of ZelnickMedia and Take-Two Interactive, Ron&#8217;s roommate at Harvard), Scott Schoen and Scott Sperling (co-presidents of leveraged buyout giant THL, and friends of Ron from Harvard), Steve Pagliuca and John Bekenstein (of Bain Capital, friends of Ron from HBS and Yale respectively), Glenn Hutchins (of Silverlake Partners, also a Harvard classmate), to name just a few. Pollack, both a Yale and Harvard graduate, is no exception. After leaving Feshbach in the early 1990s, Pollack built a highly successful family of hedge funds, the most well-known of which was his short fund, appropriately named Dancing Bear. But towards the end of 2001, Pollack started to a look how he could spend more time with his growing family and helping charities.</p>
<p>&#8220;After the terrorist attack on 9/11, I was moved by what happened and I really wanted to help,&#8221; said Pollack. For the months following the attack, the financial markets were in turmoil and Ron began to feel the pull of loyalties between his investment business and the needs of his growing family. In November of that year, Ron was at a family vacation with his expectant wife and three children. Sitting with his laptop on a hotel room watching the markets, he told his wife that he had to go back to the office because the markets were just too crazy.</p>
<p>On the drive back, he started on a plan of action that would allow him to have more time with his family as well as be able to help charity organizations. In 2002, Ron merged his hedge fund business into the Monitor Group, based in Cambridge, MA in order to have more time for his outside activities, in particular, volunteer work and being a dad. He then successfully set up fund-raisers for sick firefighters, police, sanitation workers, etc. of New York working with Vail Valley Foundation, the New York Rescue Workers Detoxification Foundation and others.</p>
<p>As part of his fund-raising activities, he would occasionally end up in the offices of fund managers. This would invariably pull at his heart strings as he had stopped trading after his decision to become a full-time dad and volunteer. In fact, during his time as a volunteer, Pollack only traded once.</p>
<p>At a charity auction in Vail, Pollack had bid for a day of trading and instruction with a local stockbroker, &#8220;just for fun.&#8221; Little did this broker know who had won the bid. Needless to say, he was shocked to find out the depth of knowledge that his visitor had. Within the first 15 minutes, Pollack had completed a successful short sale and knew that he &#8220;still had it.&#8221;</p>
<p>Although the broker hadn&#8217;t recognized him when he first came to the office, there are many others that know he had built one of the largest successful hedge funds in the US. When Russ Ramsey, Chairman and CEO of Ramsey Asset Management, wanted to set up a hedge fund specializing in short selling, he called in Pollack as a short sell guru for advice. During this time, Pollack did some research into the current markets and what other fund managers were doing. He figured that by this time, other managers would have saturated the short sale space. They hadn&#8217;t.</p>
<p>&#8220;I was amazed. Nothing in short selling had changed in the years of my absence. They were still using the same techniques that we were using back in the 1980s&#8221; exclaimed Pollack. &#8220;I had already moved on to a newer short-selling model with Dancing Bear back in the mid-1990s I thought for sure others would have followed suit, and that by now short-selling would be over-crowded, just like most other hedge fund categories.&#8221; Not only was the space not crowded, he found out that only a handful were doing well. Although it was still not the right time to get back into this field, he realized then that this truly was what he wanted to do and would eventually come back to it.</p>
<p>In late 2007, Pollack decided that it was now time to get back to being a fund manager. He realized that although he enjoyed working with the charities, he could actually contribute more by making and donating money than through hands-on hours. His children were growing up and although he had enjoyed his break from the sometimes turbulent and often stressful world of hedge funds, it was also his passion. It was in his blood.</p>
<p>To put it simply, &#8220;I needed this time away to be with my family and really enjoyed working with my charity groups but I realize it&#8217;s now time to come back. I loved the challenge of investing; especially shorting stocks, and I missed it dearly.&#8221;</p>

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		<title>Greg Winteregg, DDS Answers The Managed Care Riddle</title>
		<link>http://pressdirectinternational.com/blog/2008/06/greg-winteregg-dds-and-the-answers-the-managed-care-riddle/</link>
		<comments>http://pressdirectinternational.com/blog/2008/06/greg-winteregg-dds-and-the-answers-the-managed-care-riddle/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 21:51:42 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[dental practice]]></category>
		<category><![CDATA[greg winteregg]]></category>
		<category><![CDATA[mge]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/?p=21</guid>
		<description><![CDATA[During eleven in practice, I spent tens of thousands of dollars on consultants to teach me how to have a great staff meeting, run my schedule, etc. But, after all of this consulting, I was still left with no solution to increasng the number of new patients which had fallen to only 10 per month. I was frustrated. I began investigating PPO and HMO plans as a solution.]]></description>
			<content:encoded><![CDATA[<p>What am I going to do?</p>
<p>In 1992, after eleven years in my dental practice, I was asking myself this very question. My practice was in a strip mall and the supermarket moved out. The foot traffic left with it. New patients crashed to fewer than 10 per month and collections were down by 25%. Over the eleven years prior to this I spent tens of thousands of dollars on consultants to teach me how to have a great staff meeting, run my schedule, etc. But, after all of this consulting, I was still left with no solution to my lowered income and new patients. I was frustrated. I began investigating PPO and HMO plans as a solution.</p>
<p>Perhaps you to are or have look at managed care (HMOs and PPOs) either as a source of new patients or how to get out of it. As the topic of managed care is one that I get asked about on a regular basis, I thought it would be a good idea to look at A) why people join up and B) What it really takes to get out. If you are involved with any HMOs, PPOs, discount plans or just want to know how to stay out of them, this article is for you.</p>
<p>In looking at an exit strategy, we should first examine what prompts dentists to join these plans. Common answers I hear from colleagues are:</p>
<p><span id="more-21"></span>1.    I needed to be busier. It is better to fill that empty chair time with a patient (even at a reduced fee) than to have it empty.<br />
2.    I wanted to join the plan before I got &#8220;locked out&#8221;<br />
3.    A lot of my patients switched over to this plan.<br />
4.    I needed to improve my cash flow.<br />
5.    I needed more new patients.</p>
<p>You may find that the reasons you joined or are thinking of joining are similar. While these are all valid reasons, let me pose this question: If I were to ask if you would prefer to be paid your usual full fee for work you are doing, what would be your answer? (I am assuming it would be &#8220;yes.&#8221;)  The obvious problem with these plans is you are doing the same amount and quality of work at a reduced fee. This would work if your lab, suppliers, landlord and staff were willing to perform their services at a commensurately reduced fee &#8211; but we know that this is not going to happen! Generally, the write off percentage begins at 15-25% and go as high as 60% with some plans. You are reducing your income for a procedure, but not expense. At best you are cutting your profit; in severe cases may find yourself with a busy office having a difficult time paying bills.</p>
<p>What problem is managed care solving?  You join a plan, you get more patients. Well, this begs the question: Why not go and just get more new patients without joining a plan?  Think about it: If you knew how to attract enough fee-for-service new patients for practice to be successful &#8211; what would be the point of signing up for any plan?</p>
<p>This brings us to the first requirement of getting out of managed care &#8211; the ability to attract fee-for-service new patients.</p>
<p>I find that when most doctors look at how to get new patients, they a) can see that they need more b) have trouble making a decision about what to do because they are not educated in the areas of promotion and marketing and c) wish someone or something else would do it for them!  The problem with this operating basis is it puts you in a position where you are not in control of the area &#8211; rather you are at the mercy of who ever you hire to do it or the &#8220;hope&#8221; that some marketing idea will work for you, knowing little to nothing about it.</p>
<p>Well, how do you go about increasing your ability in an area such as marketing and new patients?  The answer is simple: get trained on the subject so you can handle it yourself and be confident enough to act. Like it or not, you ARE an EXECUTIVE, by virtue of the fact you own a business. You can try to get around this fact, but it is what it is. An executive needs to know how to handle (competently) any area of his or her organization.</p>
<p>So, hurdle number one to overcome when looking to get out of managed care is having the ability to attract an adequate volume of fee-for-service new patients. Hurdle number two believe it or not is case acceptance.</p>
<p>In another article I wrote, I detailed the relationship between low collections, case acceptance and of all things referrals. Without going into great detail again, I&#8217;ll point out that an inability to &#8220;sell&#8221; full treatment plans, can convince a doctor that the reason for his or her low collections is not enough new patients. In other words, &#8220;to increase my collections, I need to more new patients coming in.&#8221; It is true that an abundance of new patients is healthy for a practice and should be maintained. But look at it this way: If you have three patients each with a $6000 treatment plan, only accepting a third of needed treatment presented (i.e. each do $2000 worth of treatment), this is the same from a collections standpoint of one patient accepting their full plan of $6000. That one patient who accepts their full plan will also be healthier and more likely to refer!</p>
<p>With all of the above in mind, there is a basic formula that ANY business follows:</p>
<p>1.    Sell their product or service.<br />
2.    Deliver their product or service.<br />
3.    Get new people to sell and deliver their product or service to.</p>
<p>&#8220;Management&#8221; coordinates and holds the organization together so that it will continue to sell and deliver more services or goods to the public (which means expansion). However, if there is ineffective marketing and sales then there isn&#8217;t enough activity in the business to have something to manage.</p>
<p>Dental school and continuing education trains you how to &#8220;deliver the product.&#8221; Where most practitioners fail is in 1 and 3 above &#8211; selling and getting new people to sell and deliver to. The reason for this failure is not hard to see &#8211; you will be successful in areas where you are effectively trained. Areas in which you are not trained in or know little to nothing about will be troublesome. You will also have a hard time making decisions about these areas. And let me make clear that by effective training &#8211; I mean learning techniques that actually get a desirable result!</p>
<p>Having difficulty in sales and marketing due to no training, it is easy to see how Managed Care Plans can appear to be a solution. While they will make you busier, they in fact breed other problems when it comes to overhead and profitability.</p>
<p>The solution to this problem is simple, learn how to properly market and sell in your office. With that ability, you will then have the confidence to start getting off the plans.</p>
<p>To finish my story above, at the same time in 1992 that I was investigating managed care plans, I heard about the MGE New Patient Workshop (http://www.mgeonline.com). I found out more about it and decided to give it a shot. What attracted me to it was the idea that MGE was going to train me to fix the problem myself and that there was no risk involved (money back guarantee). So, with the managed care contracts on my desk, I signed for the MGE New Patient Workshop. I did the New Patient Workshop and was able to handle my new patient problem on my own &#8211; without having to join any plans. From there, I did more sales and executive training with MGE, built a very successful practice and in 1994 sold it and became a partner in the company to help other doctors like me.</p>
<p>So, when I tell you that learning how to do it yourself is a solution &#8211; I am not saying this from some detached viewpoint &#8211; I lived this experience myself and saw the benefit!</p>
<p>So, my advice to you &#8211; make this the best year you have had in practice. Get started by increasing your ABILTY with the MGE New Patient Workshop (http://www.mgeonline.com). I look forward to meeting you and tracking your success!</p>

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		<title>Diminished Value &#8211; Get the Compensation You Deserve After an Auto Accident</title>
		<link>http://pressdirectinternational.com/blog/2008/05/diminished-value-get-the-compensation-you-deserve-after-an-auto-accident/</link>
		<comments>http://pressdirectinternational.com/blog/2008/05/diminished-value-get-the-compensation-you-deserve-after-an-auto-accident/#comments</comments>
		<pubDate>Tue, 27 May 2008 02:59:16 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[auto insurance]]></category>
		<category><![CDATA[auto repair]]></category>
		<category><![CDATA[diminished value]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/?p=13</guid>
		<description><![CDATA[What Insurance Companies Don&#8217;t Want You To Know
The squeal of tires. The sickening sound of metal grinding against metal as you lurch forward in the driver&#8217;s seat. As you climb out of the car, you&#8217;re shaken – but thankfully you and the driver who hit you are not injured. Unfortunately, the same isn&#8217;t true for [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What Insurance Companies Don&#8217;t Want You To Know</strong></p>
<p>The squeal of tires. The sickening sound of metal grinding against metal as you lurch forward in the driver&#8217;s seat. As you climb out of the car, you&#8217;re shaken – but thankfully you and the driver who hit you are not injured. Unfortunately, the same isn&#8217;t true for your car. Even after you endure the hassle of dealing with insurance companies and the inconvenience of taking your car in for repair, the bottom line is that your car simply isn&#8217;t worth as much. &#8220;The resale value of a vehicle with an accident history is considerably less than a comparable vehicle that&#8217;s never been in an accident,&#8221; says Omar Quddus, President and Co-Founder of Advocate Auto Claims LLC (<a title="Diminished Value" href="http://www.advocateautoclaims.com" target="_blank">www.advocateautoclaims.com</a>).</p>
<p>This phenomenon is called &#8220;diminished value,&#8221; and the at-fault or third party&#8217;s insurance company has an obligation to compensate the driver who was not at fault for this difference in market price. &#8220;Insurance companies are required to restore a vehicle to its pre-loss condition and value,&#8221; says Quddus. &#8220;Unfortunately, most consumers aren&#8217;t aware that they are entitled to diminished value compensation – and insurance companies don&#8217;t volunteer that information.&#8221;</p>
<p>That&#8217;s the reason Quddus is on a mission to educate consumers about their rights, and why Advocate Auto Claims pursues diminished value claims on behalf of drivers who weren&#8217;t at fault in accidents. &#8220;Even when consumers are aware of the diminished value issue, they&#8217;re often ill-equipped to handle the roadblocks that an insurance company will throw at them,&#8221; he says. &#8220;Each insurance company has its own internal procedures, but those procedures can vary from region to region.&#8221; Similarly, the laws and regulations governing diminished value differ greatly from state to state.</p>
<p>The maze of regulations and loopholes, as well as the harsh stance taken by auto insurance companies against diminished value claims leaves consumers with few options. &#8220;Consumers may be involved in an accident once or twice in a lifetime; they simply don&#8217;t have the resources and knowledge to get the compensation they deserve,&#8221; says Quddus.</p>
<p>This is precisely why the owners of Advocate Auto Claims, who have more than 10 years of experience working with diminished value claims on behalf of fleet owners and rental car agencies, have opened their doors to consumers. While drivers can pay out of pocket for a vehicle inspection or a report to substantiate their claim, and an attorney may pursue such a claim in conjunction with a personal injury case, Quddus&#8217; company handles every aspect of diminished value claims – and does so on a contingency basis. &#8220;The process of establishing diminished value and then negotiating the proper compensation is both an art and a science,&#8221; Quddus says. &#8220;We pride ourselves on our ability to get results, and don&#8217;t expect to be paid until you do.&#8221;</p>
<p>For more information about <a title="Diminished Value" href="http://www.advocateautoclaims.com" target="_blank">Diminished Value</a>, please visit <a title="Diminished Value" href="http://www.advocateautoclaims.com" target="_blank">www.advocateautoclaims.com</a><br />
<a title="Diminished Value" href="http://www.advocateautoclaims.com" target="_blank"><br />
</a></p>

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		<title>Why do some sales go bad?  Here’s Laura Betterly’s take on it.</title>
		<link>http://pressdirectinternational.com/blog/2008/05/why-do-some-sales-go-bad-here%e2%80%99s-laura-betterly%e2%80%99s-take-on-it/</link>
		<comments>http://pressdirectinternational.com/blog/2008/05/why-do-some-sales-go-bad-here%e2%80%99s-laura-betterly%e2%80%99s-take-on-it/#comments</comments>
		<pubDate>Tue, 13 May 2008 21:45:13 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[laura betterly]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/?p=12</guid>
		<description><![CDATA[Why do some sales go bad? You know what I mean, seems like its going great and then no communication, no calls back. It can be the cause of a real sales slump.
Now why would a prospect start out adversarial? Well, as much as they might need and want or have some interest they don’t [...]]]></description>
			<content:encoded><![CDATA[<p>Why do some sales go bad? You know what I mean, seems like its going great and then no communication, no calls back. It can be the cause of a real sales slump.</p>
<p>Now why would a prospect start out adversarial? Well, as much as they might need and want or have some interest they don’t want to be sold. How do you sell without selling?? It has to do with how the salesperson actually cares about his prospect. I’ll tell you this, I never sold anything to someone I didn’t like and who didn’t like me. It needs to be genuine and not hype.</p>
<p>How do you do this? Well, you got to listen. Some sales people are so intent on talking to the prospect about what they can do for them, they forget to ask, what do you do? How can I be of service? Asking that, and not doing this as an exercise, but really caring for the prospect will make the difference in getting a prospect interested.</p>
<p>Now, what if you’ve done all that and the prospect just vanishes off the side of the earth?</p>
<p>Well, here are a few things I’ve found out:</p>
<ol>
<li>The prospect is not really qualified in the first place. They act like they can afford to buy, but then get too embarrassed to tell the truth.</li>
<li>The prospect is not really the decision maker and is unwilling to tell you so.</li>
<li>There is something about you personally that reminds the prospect of someone else they don’t like, and as such, won’t buy.</li>
<li>There was some sort of personal emergency that occurred and the prospect gets back in touch when the emergency is over.</li>
<li>The prospect was a competitor and was calling to get information from you.</li>
<li>The prospect is from an alien race of beings that never buy anything anyway.</li>
</ol>
<p>Regardless, keep this in mind for your own sales and let’s make an agreement not to do this to anyone who is selling anything to you. From a karma standpoint, it will work to your advantage.</p>
<p>Laura Betterly is the President of Yada Yada Makreting, Inc. (<a title="Yada Yada Marketing" href="http://www.yadayadamarketing.com" target="_blank">www.yadayadamarketing.com</a>). And her blog can be found at <a title="Laura Betterly Blog" href="http://laurabetterly.wordpress.com" target="_blank">laurabetterly.wordpress.com</a></p>

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		<title>Parkbridge Capital Has Eye on the Prize – Retirement Communities</title>
		<link>http://pressdirectinternational.com/blog/2008/05/parkbridge-capital-has-eye-on-the-prize-%e2%80%93-retirement-communities/</link>
		<comments>http://pressdirectinternational.com/blog/2008/05/parkbridge-capital-has-eye-on-the-prize-%e2%80%93-retirement-communities/#comments</comments>
		<pubDate>Mon, 12 May 2008 16:06:30 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Lee Meekcoms]]></category>
		<category><![CDATA[manufactured homes]]></category>
		<category><![CDATA[Parkbridge Capital]]></category>
		<category><![CDATA[Retirement Communities]]></category>
		<category><![CDATA[RV Resort]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/?p=11</guid>
		<description><![CDATA[Manufactured Housing and RV Resorts
A slumping housing market, high energy costs, and turbulent financial markets are causing many baby boomers into more prudent choices for their retirement. Today&#8217;s retirees consider a longer, more active lifestyle than previous generations, and now, with homes adjusting downward in value, many will have fewer financial resources than previously perceived. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Manufactured Housing and RV Resorts</strong></p>
<p>A slumping housing market, high energy costs, and turbulent financial markets are causing many baby boomers into more prudent choices for their retirement. Today&#8217;s retirees consider a longer, more active lifestyle than previous generations, and now, with homes adjusting downward in value, many will have fewer financial resources than previously perceived. There is an answer for many of the upcoming wave of retirees: the new generation of manufactured homes, where quality, safety, comfort, aesthetics and value exist. Many people are turning to the up-scale manufactured home communities. &#8220;The benefits are not solely in the home itself. The community offers great benefits and value,&#8221; states Lee Meekcoms, President of Parkbridge Capital Group, Inc. (<a title="Parkbridge Capital Group" href="http://www.parkbridgecapital.com" target="_blank">http://www.parkbridgecapital.com</a>), a privately held real estate investment, acquisition, and brokerage firm. With more than twenty-five years in real estate sales, acquisition, and development and a baby boomer himself, he understands this market well. &#8220;The boomers seek a lifestyle that is secure, fulfills needs, and provides enjoyable activities with friends in the retirement years,&#8221; says Meekcoms.</p>
<p>Today, many manufactured home communities feature resort-living, sporting everything from gated entrances, to swimming pools, spas, recreational centers, clubhouses, community events, wireless internet, cable TV, activity coordinators, BBQ and dining areas, fitness centers, seasonal events and more. &#8220;The people that live in these communities are happy, creative and really enjoy the place and all that it offers,&#8221; says Meekcoms, &#8220;staying at home is not really an interesting option&#8221;.</p>
<p>These 77 million baby boomers, or 35 percent of all U.S. adults, have long known how to flex their real estate muscle. As the top breadwinners in the American economy, baby boomers have a strong relationship to their home and consider housing and real estate to be their best financial investment. Baby boomers also account for roughly 50% of all vacation homes according to the National Association of Realtors.</p>
<p>Trends in both manufactured home communities and RV resorts (which can have the same set of amenities as the manufactured home communities, and often, more amenities) are strong indicators that these properties are a wise investment; the reason why Parkbridge Capital has focused on this market. &#8220;We&#8217;re confident that buying, upgrading, enhancing operations, and expanding existing properties will result in very good investor returns, while providing Americans with an affordable, or even a quite luxurious way to achieve the lifestyle that they desire.&#8221;</p>
<p>One might expect that skyrocketing gas prices would discourage RV traveling or seasonal living elsewhere. However, Parkbridge Capital has found the opposite to be true. &#8220;Research indicates that those who own RVs overwhelmingly feel that RV vacations are much less expensive than other travel options,&#8221; he says. &#8220;Observers of this phenomena note that RV owners are spending less time on the road and more time at their destinations. We&#8217;re seeing a lot of growth in the &#8220;park-model&#8221; (resort cottage) sector of the RV market. The retiree simply drives their smaller rv, their car, or arrives by air travel, and remains for the season at the resort.&#8221; Meekcoms expects that this trend will continue for many years.</p>
<p>Because of economic fact, many baby boomers want to enjoy a flexible lifestyle at a cost that isn&#8217;t extravagant,&#8221; he says. &#8220;The properties that we acquire with our partners and clients are a perfect fit for mobile, cost-conscious boomers who want the best of all worlds.&#8221;</p>
<p>Parkbridge Capital Group has been involved with the purchase, sale or management of more than 100 properties worth in excess of one billion dollars in current value. More information can be found online at <a title="Parkbridge Capital Group" href="http://www.parkbridgecapital.com" target="_blank">http://www.parkbridgecapital.com</a>.</p>

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		<item>
		<title>A Berry Good Proposition: Black Raspberries May Fight Oral Cancer</title>
		<link>http://pressdirectinternational.com/blog/2008/05/a-berry-good-proposition-black-raspberries-may-fight-oral-cancer/</link>
		<comments>http://pressdirectinternational.com/blog/2008/05/a-berry-good-proposition-black-raspberries-may-fight-oral-cancer/#comments</comments>
		<pubDate>Mon, 05 May 2008 16:51:03 +0000</pubDate>
		<dc:creator>Kris Nickerson</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[cosmetic dentist]]></category>
		<category><![CDATA[dentist]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[oral health]]></category>
		<category><![CDATA[rene piedra]]></category>

		<guid isPermaLink="false">http://pressdirectinternational.com/blog/?p=10</guid>
		<description><![CDATA[In the mood for something sweet? Consider a handful of black raspberries. Researchers at Ohio State&#8217;s James Cancer Hospital have shown that black raspberries may not only help prevent colon and esophageal cancer, but help battle oral cancer as well. Lab tests show that this delicious fruit reduced tumors on the mouth by up to [...]]]></description>
			<content:encoded><![CDATA[<p>In the mood for something sweet? Consider a handful of black raspberries. Researchers at Ohio State&#8217;s James Cancer Hospital have shown that black raspberries may not only help prevent colon and esophageal cancer, but help battle oral cancer as well. Lab tests show that this delicious fruit reduced tumors on the mouth by up to 44 percent. Unfortunately, there are a couple of problems&#8230;</p>
<p>First off, black raspberries are very difficult to come by in your regular grocery story, even when in season. Having access to them year-round could be quite a task. Second, studies show you would have to eat about 4 whole cups a day to enjoy the full health benefits. Very few of us actually eat the recommended 5 servings a day of fruit. Finding the time, and stomach, to eat 4 cups of raspberries could be difficult, no matter how delicious they are.</p>
<p>Fortunately, scientists are working on a solution: lozenges. They hope that concentrating the cancer-fighting chemicals in black raspberries into more manageable lozenges will prove to be as successful in the fight against oral cancer as eating the whole fruit (though nutritionists will tell you the whole fruit is always better for you). If researchers find that certain genes respond to the berry extract in them, it could someday mean a simple new way to fight cancer. They would also be available year-round.</p>
<p>It should be noted that fruit is part of a healthy diet, and therefore good for your teeth. Highly acidic fruits, like lemons, can actually harm tooth enamel, however, so try to rinse your mouth out with warm water or brush your teeth after you eat them. Also, stay away from high-sugar snacks, like candy and soda (and yes, even black raspberry cobbler).</p>
<p>If you have any questions about dental health, please don&#8217;t hesitate to call our office at (866) 568-2195 or visit us at <a title="Afriad of the Dentist - Rene Piedra, Dentist" href="http://www.afraidofthedentist.net" target="_blank">http://www.afraidofthedentist.net</a> today.</p>
<p>Best Regards,<br />
Dr. Rene Piedra</p>
<p>P.S. If you have any friends or family members who you feel could use our services, please don&#8217;t hesitate to have them call us. We&#8217;ll be sure to take good care of them.</p>

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