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Diminished Value: It Doesn’t Pay to Do It Yourself

August 11th, 2008 | No Comments

Everyone knows that it takes time to recover from a car accident. There is the nerve-jangling emotional distress, the potential physical injuries, and the sheer hassle of dealing with the insurance paperwork and vehicle repairs. “What most people don’t realize is that the value of your car never fully recovers,” says Omar Quddus, President and Co-Founder of Advocate Auto Claims, LLC (www.advocateautoclaims.com). “Moreover, if you’re not at fault, you’re entitled to compensation for this diminished value.”

 

The concept of diminished value is easily understood with this hypothetical scenario: You’re in the market for a used car and can choose between two identical vehicles, one that has been repaired after being in an accident and one that has never been in a crash. Would you pay as much for the repaired vehicle as you would the car that has never been in an accident? “Diminished value is the difference between the prices that the two cars can fetch in the marketplace,” says Quddus.

 

In the event of an accident, the insurance company of the at-fault driver is usually liable for the diminished value of the vehicle not at fault. That doesn’t mean, however, that insurance companies are eager to pay out diminished value claims. Indeed, carriers place the responsibility of proving diminished value on the consumer – something that most people are ill equipped to handle. “It’s like burdening the victim of a car accident with the part-time job of substantiating their claim,” says Quddus.

 

As a result, consumers often turn to online companies that – for fees ranging from $29 to $500 – will generate a report stating the vehicle’s diminished value or perform a full vehicle inspection. But the onus is still on the consumer to convince the insurance company to pay the claim. The result? “People spend their time, energy, and money fighting insurance companies that are determined to refuse or deny a claim,” says Quddus. “Even if a company agrees to settle, chances are that the consumer will accept a lowball offer.”

 

In contrast, Advocate Auto Claims uses its industry expertise to negotiate on behalf of its diminished value claim clients – and does so on a contingency basis. “When consumers use our services, they know that we will initiate the claim, substantiate the claim, process the claim, negotiate the claim, and settle the claim – and that they won’t have to pay a dime until we achieve a settlement,” says Quddus. “That’s a far cry from paying top dollar for a report and then never seeing a dime from the insurance company.”

 

Quddus attributes Advocate Auto Claims’ success to the ten years of experience their affiliate company has in settling diminished value claims for fleet owners and car rental agencies. “We have licensed public adjusters who understand that every insurance company in every state handles claims differently,” says Quddus. “They know the loopholes and the need for substantiation, but more importantly, they have answers for every type of request, requirement, and denial that an insurance company can throw at them.” In addition, with access to past cases where a given insurance company has paid a claim, Advocate Auto Claim’s adjusters are well positioned to cite previous settlements in order to pave the way for successful negotiations.

 

The bottom line? When it comes to diminished value claims, it simply doesn’t pay to do it yourself. “There’s no sense in paying out of pocket for an online report when the insurance industry is set up to avoid paying you,” says Quddus. “Instead, you can leave it to the experts and be assured that you’ll receive the best settlement possible.”

Marketing And Sales Tips - Six Tips For Marketing

June 14th, 2008 | No Comments

Hi Everyone,

In talking to a lot of people who have their own businesses I often hear I know everything about my business, but the phone isn’t ringing. What’s wrong?

It’s a problem that almost everyone in business that isn’t a marketing expert faces. You can be the best plumber, tax accountant, or doctor in the world, but if you don’t know how to get the word out–how to market your product or service–there’s no way you can get the customers you need.

Here are six essential steps to follow to get great marketing that doesn’t cost a fortune.

Read More

Marketing and Sales Tips - Who Needs Them?

June 12th, 2008 | No Comments

Hi Everyone,

Web Statistics — Are they for geeks only? Nope, they are essential if you are going to market your product successfully.

Which ones are important?

Read More

Marketing and Sales Tips - Your Website Might Be More Successful Than You Think!

June 10th, 2008 | No Comments

Hi Everyone,

Hope you are all doing well.

I thought I’d spend a few minutes going over an interesting discovery with regarding website conversions.

As you probably know, we almost always suggest putting a lead form on all websites. We also suggest that a phone number is prominently displayed on the site.

In addition, we add statistic tracking to the site so we can see what specific keywords brought the person to the site and which of those keywords were the most effective for gaining a lead or sale.

Now, most of you know how paid search works. You do some research on how people are searching and what competitors are doing, place some ads and if your research and ad are done right, you will get a percentage of the people clicking on to the target website.

That is the first threshold of what needs to be cracked so to speak in order to get an efficient campaign.

Now, what if you’re getting traffic and you are not getting leads or sales?

Read More

Marketing and Sales Tips - The Results Are In!

June 7th, 2008 | No Comments

Hi Everyone,

First of all, a word of thanks to all of you who filled out my survey last week. I found out quite a few things, including your dislike for the courier font I was using in our last few newsletters. I hope this one is better for all concerned. I personally liked the courier font; it felt a bit old school, like the manual typewriters I learned to type on in the year of the flood (the 1970’s for those who don’t remember the good old days), but being a marketing professional and knowing this newsletter is designed for what you need and want, have changed it to this nifty Arial font. I guess I should have known better. I don’t wear polyester anymore either. Let me know if this is better for you.

As far as the newsletter goes, some of you wanted more basic information; some of you wanted more in depth information.   At this point I’m going to keep the newsletter somewhat basic, but those of you who are interested in a more technical newsletter, please e-mail me and if there is enough of a need, I will start writing one. I also found out that you guys are interested in marketing thru video, mobile devices and blogs as well as any insider tips I can give you to do better. I plan on doing that in the coming weeks, but today, I want to go over what I found out from the research we did last week and my personal realizations from analyzing the information.

Now, I hope you do get a bit excited about that information, maybe not as much as I did, because I’m not only a marketing Goddess, but a geek deep down.

First of all, I don’t know if you realize this or not, but I had a tough time getting more than 30 responses when I was doing this at In Touch. I knew if I was really going to get a real understanding for my own marketing needs, I needed to get more than 30 responses.

So, I used my linkedin.com network as well as posting it to the questions area of linkedin.com. What I got was almost 200 responses between you guys and them. The information was great, especially since we had responses from all types of businesses and budget categories. One of the things I found most surprising, was the various ways people were marketing and their relative success.

Here you can see a sampling of people with budgets of $2,500.00 a month or less

11. What types of promotion do you presently use in order to get new business? (you can click more than one)

Respnse %

Newspapers

14.3%

Magazines

11.9%

TV - Broadcast

0.0%

TV - Cable

2.4%

PR Firm/Publicist

4.8%

Radio

7.1%

Email

59.5%

Search Engine (pay per click)

23.8%

Search Engine optimization

33.3%

Internet - Banner Ads

19.0%

Internet Pop-up Ads

4.8%

Direct mail

40.5%

Billboards

0.0%

Telemarketing

21.4%

Other (please specify)

40.5%

12. How would you rank your success with each of the promotional methods you checked off?

Very Successful

Successful

Ok

Not Very Successful

Not At All Successful

N/A

Rating
Average

Newspapers

4.0% (1)

4.0% (1)

12.0% (3)

4.0% (1)

8.0% (2)

68.0% (17)

3.25

Magazines

4.2% (1)

4.2% (1)

12.5% (3)

8.3% (2)

4.2% (1)

66.7% (16)

3.13

TV - Broadcast

0.0% (0)

4.5% (1)

9.1% (2)

0.0% (0)

0.0% (0)

86.4% (19)

2.67

TV - Cable

0.0% (0)

4.5% (1)

13.6% (3)

0.0% (0)

0.0% (0)

81.8% (18)

2.75

PR Firm/Publicist

4.5% (1)

4.5% (1)

13.6% (3)

0.0% (0)

0.0% (0)

77.3% (17)

2.40

Radio

0.0% (0)

9.1% (2)

4.5% (1)

9.1% (2)

0.0% (0)

77.3% (17)

3.00

Email

8.8% (3)

23.5% (8)

35.3% (12)

14.7% (5)

0.0% (0)

17.6% (6)

2.68

Search Engine (pay per click)

0.0% (0)

20.0% (5)

16.0% (4)

8.0% (2)

0.0% (0)

56.0% (14)

2.73

Search Engine optimization

17.9% (5)

17.9% (5)

10.7% (3)

7.1% (2)

0.0% (0)

46.4% (13)

2.13

Internet - Banner aAds

4.0% (1)

0.0% (0)

24.0% (6)

16.0% (4)

0.0% (0)

56.0% (14)

3.18

Internet Pop-up Ads

4.8% (1)

0.0% (0)

9.5% (2)

0.0% (0)

0.0% (0)

85.7% (18)

2.33

Direct mail

12.9% (4)

19.4% (6)

22.6% (7)

3.2% (1)

3.2% (1)

38.7% (12)

2.42

Billboards

0.0% (0)

0.0% (0)

4.8% (1)

0.0% (0)

0.0% (0)

95.2% (20)

3.00

Telemarketing

7.7% (2)

19.2% (5)

15.4% (4)

0.0% (0)

0.0% (0)

57.7% (15)

2.18

Now, here are the results for those with a monthly budget of more than $5,000.00.

11. What types of promotion do you presently use in order to get new business? (you can click more than one)

Response %

Newspapers

33.3%

Magazines

52.1%

TV - Broadcast

20.8%

TV - Cable

22.9%

PR Firm/Publicist

45.8%

Radio

37.5%

Email

75.0%

Search Engine (pay per click)

50.0%

Search Engine optimization

64.6%

Internet - Banner Ads

52.1%

Internet Pop-up Ads

20.8%

Direct mail

60.4%

Billboards

18.8%

Telemarketing

35.4%

Other (please specify)

29.2%

12. How would you rank your success with each of the promotional methods you checked off?

Very Successful

Successful

Ok

Not Very Successful

Not At All Successful

N/A

Rating
Average

Newspapers

2.8% (1)

19.4% (7)

30.6% (11)

16.7% (6)

0.0% (0)

30.6% (11)

2.88

Magazines

2.6% (1)

13.2% (5)

36.8% (14)

26.3% (10)

2.6% (1)

18.4% (7)

3.16

TV - Broadcast

3.2% (1)

19.4% (6)

16.1% (5)

12.9% (4)

3.2% (1)

45.2% (14)

2.88

TV - Cable

0.0% (0)

9.4% (3)

15.6% (5)

12.5% (4)

12.5% (4)

50.0% (16)

3.56

PR Firm/Publicist

0.0% (0)

31.4% (11)

31.4% (11)

11.4% (4)

5.7% (2)

20.0% (7)

2.89

Radio

12.1% (4)

12.1% (4)

42.4% (14)

9.1% (3)

3.0% (1)

21.2% (7)

2.73

Email

21.4% (9)

33.3% (14)

23.8% (10)

11.9% (5)

0.0% (0)

9.5% (4)