Search engines have a special value in the world of online business. The present scenario reflects that internet searches have been catching pace. Every other day, thousands of people keep on searching the internet for information of any kind. And if your site is not appearing on the web in that search, then you are not going to progress in your online business. Search engine marketing tips have the ability to market your online business and drive maximum amount of traffic to the site, so that you can get to popularize your business.

Search Engine Marketing Tips tells about certain things to be kept in mind before marketing your online site on the web portal. First and the foremost thing to be kept in mind are the targeted keywords that could bring your site at the top of search results. Well, now it’s up to you to select those keywords which you think can be relevant for your website. Suppose, your website is based on health products and you have to market it on popular search engines. You are required to search for such types of keywords that can best describe your product and services. In this way, you will be able to introduce yourself to the visitor in a much better way.

After generating and looking out for the relevant keywords, now you have to create informative and valuable content for it. Words have the capability of describing everything in the world. Search engine marketing tips informs that while writing content, you should take care that it should not at all be vague. The basic idea of writing content is to inform the visitor and teach him or her about the products or services provided by you. Content management forms an important part of the list of search engine marketing tips. You just have to take a note that the content should be creative, informative and highly precise, as the content reflects your virtual business.

It is with the help of search engine marketing tips that you get to lay a proper platform on how to market the site and adopt the relevant methods to popularize it. Be it a beginner or an experienced search engine optimizer, these search engine marketing tips are quite helpful in giving the desired results and that too within the expected time limit. Whenever you market a product or a website, the hard work pays it all when the results start coming at the expected time. In fact, search engine marketing tips helps every professional in the field of search engine optimization to establish a firm base for their business.

There are a lot of things that have to be taken care of while marketing the website on search engines. Pay per click management, website designing, link building and many more aspects have to be dealt with. Search engine marketing tips tells the professionals that they should be proficient in doing this form of work, taking a note of certain main points. The main aim of search engine optimization is to bring the client’s site on the top of search engine ranking pages. Search engine marketing tips is like basics that will help to build a strong base.

Steve Waganer
http://www.articlesbase.com/seo-articles/search-engine-marketing-tips-helps-seo-professionals-95575.html

The success of small and independent businesses depends completely on a steady stream of customers and clients paying for that business’s services.  This is especially important for the independent business owner whose budget and resources are limited, whose staff is small and the owners who do not have a corporate brand or marketing budget to rely upon for customer recognition.  To compete in today’s saturated heating and plumbing market, small business owners need their marketing efforts to reach as many eyes as possible.  This can be difficult to accomplish on a small budget.

These are five useful tips that should help the small and independent business owners stay competitive in the UK plumbing and heating market.

1.  Realize that marketing is a marathon and not a sprint.  Marketing is not meant to be a quick fix.  Real sales marketing takes commitment and patience.  Business owners need to make sure that their company’s marketing message is obvious in everything that is related to your business (employee uniforms, stationery, logo painted on the company car, business cards, etc).  The more visible a company’s marketing, the more customers it will attract.

2.  The customer’s happiness is a business owner’s first priority.  When the customer is happy he or she is more likely to recommend a company to friends and family members in need of that company’s services.  “Word of mouth” press is a valuable business asset, especially for independent business owners.  Do more than your customers expect or hope for to keep them happy!

3.  Avoid raising prices and stick to the price you have quoted to your customers at all costs.  Unexpected charges will send a customer running to your competitor.  Any extra charges need to be discussed with the customer as soon as the business owner recognizes a need for but before action is taken on them.  Let the customer decide if their budget fits the project.

4.  Small business owners need to pay attention to referral sources.  Keep a tally of where most referrals are coming from: word of mouth, advertising, passing by, phone book entry, etc.  This allows business owners to allocate advertising funds correctly and helps them avoid spending money on a marketing tactic that might not be profitable.

5.  Build a website for the business.  Most plumbing and heating professionals are not aware of how beneficial a website can be to an independent business owner.  The site does not need to be fancy.  A simple (but good looking) list of services, prices and contact information should be all that is needed to put a small heating and plumbing business on the world wide web. 

These are some simple marketing ideas that all small business owners can put into practice today, to help them in the short run in a difficult economic climate as well as the long run in any climate.

Tal Potishman
http://www.articlesbase.com/bath-showers-articles/heating-and-plumbing-marketing-tips-678123.html

These days any kind of a business makes sure that they have an online presence, as this helps them to grow and also at the same time makes their business known to a large number of people. Therefore, if you are a business owner and want to have an online presence then you will have to make sure that you get hold of the best search engine marketing tips from a reputed SEO firm, as these tips will help your business to mark the right online presence.

First, let us understand the concept of search engine marketing is. Well, it is one component that makes search engine optimization and this is a criteria that is used to optimize a web site in the right manner and make it accessible to all by getting it ranked and popular among users. Well, any firm that offers search engine optimization also provides search engine marketing. Therefore, you can easily hand over the work of optimizing your web site to any SEO firm. These firms know all the things that need to be done while optimizing a site and these tactics are known as search engine marketing tips. Since, any SEO firm know all about the optimization procedures, they give their level best to get the site optimized. The search engine marketing tips that they follow are simple and yet highly effective.

The search engine marketing tips include the understanding of the target audience. Once this is done, the professionals will get key word oriented articles written that will help in the search count and will therefore, make your site rank on the major search engines like Google, Yahoo and others. One thing that these professionals understand is that online visitors are always looking for instant delight and at the same time the site has to attractive to make visitors come on a regular basis. The professionals of any SEO firm make sure that the various search engine marketing tips for your business incorporates all methods that can attract visitors instantly.

Any search engine marketing firm specializes in the assignment of driving traffic to a particular website also and this is again done with the help of various search engine marketing tips. The various tips that are used by the professionals are also used to get the traffic to the site and this is done by getting the site ranked in the major search engines. Once the site is ranked, people from any corner of the world can access the site and that is how traffic is drawn to the website. Therefore, if your business has an online presence, then you should give search engine marketing tips a shot.

Steve Waganer
http://www.articlesbase.com/seo-articles/use-the-best-search-engine-marketing-tips-to-get-the-site-ranked-243420.html

Tips are the one means that can be used as ready reckoner for any implementing anything. In fact, tips are made in such a way that they always remain in your fingertips when you have to consult on anything related to a particular aspect. So be search engine marketing tips, internet marketing, email marketing or any other aspect of online business, you must have all the tips handy to deal with any situation. There are certain elements of your business that may need your instant attention and this is where search engine marketing tips can be of immense help to you and your business.

You can get Search Engine Marketing Tips everywhere. However, what is important is not getting those tips; rather it is implementing the tips in proper ways to do good business. The internet is a huge storehouse for information of all types. All you need to do is type the relevant keywords and you will be flooded with lots of information. Search engine marketing tips are no exception to this and you can find this very easily on the web. There are certain common search engine marketing tips that you can implement to make a success story of your online business.

Search engine marketing tips suggest that you must undertake strategies to increase the number of visitors that come to your site on a day. An increase in the number of visitors to your site automatically increases your chances of attracting prospective customers who will buy your products and do business with you. There are several ways through which you can attract traffic to your site and just make sure that you implement those methods that guarantee the stampede of traffic to your site. After all, this is your business and you must put your best efforts to make this very successful.

Another search engine marketing tips suggest that you must make your site visible at all places on the web. The simple reason for this is that if you do not use publicity methods, how do you expect people to know about you and also about the business you are involved in. So find out what all things you can do to make your site popular on the web, and attract customers to buy goods and services from your business. Working on the design and content of your site is a good way of going about doing it.

The site must contain contents that is relevant, precise, information and optimized. Using optimized content means that you must make use of the relevant keywords at the proper places within the content. This is because search engines easily recognize sites that make use of optimized content. Another way of attracting search engine attention is through making use of the latest coding to design your site. Search engine marketing tips are meant to give you all the inputs that you will need for marketing your online business site on the web.

Steve Waganer
http://www.articlesbase.com/seo-articles/search-engine-marketing-tips-must-be-at-your-fingertips-to-enhance-your-business-prospects-85922.html

The concept of diminished value is easily understood with this hypothetical scenario: You’re in the market for a used car and can choose between two identical vehicles, one that has been repaired after being in an accident and one that has never been in a crash. Would you pay as much for the repaired vehicle as you would the car that has never been in an accident? “Diminished value is the difference between the prices that the two cars can fetch in the marketplace,” says Quddus.

In the event of an accident, the insurance company of the at-fault driver is usually liable for the diminished value of the vehicle not at fault. That doesn’t mean, however, that insurance companies are eager to pay out diminished value claims. Indeed, carriers place the responsibility of proving diminished value on the consumer – something that most people are ill equipped to handle. “It’s like burdening the victim of a car accident with the part-time job of substantiating their claim,” says Quddus.

As a result, consumers often turn to online companies that – for fees ranging from $29 to $500 – will generate a report stating the vehicle’s diminished value or perform a full vehicle inspection. But the onus is still on the consumer to convince the insurance company to pay the claim. The result? “People spend their time, energy, and money fighting insurance companies that are determined to refuse or deny a claim,” says Quddus. “Even if a company agrees to settle, chances are that the consumer will accept a lowball offer.”

In contrast, Advocate Auto Claims uses its industry expertise to negotiate on behalf of its diminished value claim clients – and does so on a contingency basis. “When consumers use our services, they know that we will initiate the claim, substantiate the claim, process the claim, negotiate the claim, and settle the claim – and that they won’t have to pay a dime until we achieve a settlement,” says Quddus. “That’s a far cry from paying top dollar for a report and then never seeing a dime from the insurance company.”

Quddus attributes Advocate Auto Claims’ success to the ten years of experience their affiliate company has in settling diminished value claims for fleet owners and car rental agencies. “We have licensed public adjusters who understand that every insurance company in every state handles claims differently,” says Quddus. “They know the loopholes and the need for substantiation, but more importantly, they have answers for every type of request, requirement, and denial that an insurance company can throw at them.” In addition, with access to past cases where a given insurance company has paid a claim, Advocate Auto Claim’s adjusters are well positioned to cite previous settlements in order to pave the way for successful negotiations.

The bottom line? When it comes to diminished value claims, it simply doesn’t pay to do it yourself. “There’s no sense in paying out of pocket for an online report when the insurance industry is set up to avoid paying you,” says Quddus. “Instead, you can leave it to the experts and be assured that you’ll receive the best settlement possible.”

In talking to a lot of people who have their own businesses I often hear I know everything about my business, but the phone isn’t ringing. What’s wrong?

It’s a problem that almost everyone in business that isn’t a marketing expert faces. You can be the best plumber, tax accountant, or doctor in the world, but if you don’t know how to get the word out–how to market your product or service–there’s no way you can get the customers you need.

Here are six essential steps to follow to get great marketing that doesn’t cost a fortune.

1. Define your market.

Decide who your main customers are. Find out all you can about them. Look at your past sales and see any commonality and don’t be afraid to ask them questions to find out more about what you can do to help them and find similar prospects.

2. Find out what media your target market uses.

Is it TV, Radio, Newspapers, Magazines or the Internet?

3. Limit the media you use to what you can afford to use consistently.

The key to effective marketing is consistency. You have to hit the audience with your message again, and again, and again.

Don’t blow your entire marketing budget on a one-shot try. Choose a less expensive type of media that you can afford to use week after week. That’s how you get marketing success.

4. Sell the main benefit of your product or service. Make your marketing geared to your clients.

How does your product or service improve your customer’s life? Talk to your customer from their own perspective.

5. If you don’t have a big budget, use FREE mediums such as Social Networks. If you have a good public interest piece or newsworthy, call your local news editor and try to get them to interview you.

6. You have information that is unique to you and your business. Give some of it away as newsletters or white papers. This will let people know you are real and knowledgeable. Even if they won’t buy from you today, they’ll remember you tomorrow.

As always, please contact me if we can be of any help to you in your marketing efforts.

Best,
Laura Betterly
President
Yada Yada Marketing, Inc.

www.yadayadamarketing.com

727-442-5888

Yada Yada In the News:
http://www.thestreet.com/story/10417905/1/six-tips-for-marketing-to-parents.html

We’re quoted on page two of this article.

Yada Yada Results:
On a head to head comparison to Reach Local our campaign created 5X the leads and calls for one of our clients.

Technorati Tags: marketing, promotion, sales

Web Statistics — Are they for geeks only? Nope, they are essential if you are going to market your product successfully.

Which ones are important? Well, at the very minimum if you are using Pay Per Click, you’d want to know your CTR (click thru percentage) and you’d want to know which keywords actually converted into leads and sales.

You might find when analyzing your results, that you got a ton of traffic on a particular word and find out that word just doesn’t convert for you.

Another stat — conversions. This will tell you for the traffic sent to your site or page, how many people actually did something, like fill in a lead or buy. Be careful to add in all the calls that came from the website to this number or you will have a false picture.

Now, you’re going to have to be honest with yourself on this one. If you get a lot of traffic and it isn’t converting, your website or landing page is in need of some reworking and optimization.

Many people take their web presence personally. You shouldn’t. The only time I’ve gotten in trouble with clients is when I went with how they “felt” about a web page. The effectiveness of the website is all that counts. I’ve been surprised on how many ugly sites convert. I’m not saying you have to have an ugly site, but what I am saying, is your prospective customers behavior is the only measure of if it’s good or not.

Here are some resources to gather stats. Google Analytics is free. Some people don’t like Google having so much personal and business information on us and refuse to use it.

We use Hitslink. I think you get a free trial if you use that link. You should also check with your webmaster who can tell you if you have any analytics installed for your website.

Please feel free to contact me if we can be of any help!

Till next week.

Best,

Laura Betterly
President
Yada Yada Marketing
Phone: 727-442-5888

Here’s another recommendation:

I had the pleasure to first meet Laura while I was at Live365 while she was running PC DJ. I loved the software and thought she did a great job getting the message out about the product and company. After she left PC DJ, Laura took her marketing skills and put them to use starting her own operations. She has a solid grasp of the Internet, how to reach an audience and is never afraid to try something new. She is a solid marketer and a wonderful person to have in your corner – especially when you need results oriented marketing.
A. W.

Technorati Tags: conversions, marketing, sales, statistics

Hope you are all doing well.

I thought I’d spend a few minutes going over an interesting discovery with regarding website conversions.

As you probably know, we almost always suggest putting a lead form on all websites. We also suggest that a phone number is prominently displayed on the site.

In addition, we add statistic tracking to the site so we can see what specific keywords brought the person to the site and which of those keywords were the most effective for gaining a lead or sale.

Now, most of you know how paid search works. You do some research on how people are searching and what competitors are doing, place some ads and if your research and ad are done right, you will get a percentage of the people clicking on to the target website.

That is the first threshold of what needs to be cracked so to speak in order to get an efficient campaign.

Now, what if you’re getting traffic and you are not getting leads or sales?

There are a few potential reasons for this:

–Your website is not designed for conversions. Some sites, although aesthetic, are really designed for PR purposes, not to sell.

–There wasn’t enough market research done in the first place so that certain elements such as price point are not right.

–There was no optimization done (split testing, and work done on these specific pages designed to make them convert.)

–There is no market for your product (which would have been known if market research was indeed done.)

–The site is really is converting and you didn’t know it…Huh? How could that be? You might be thinking, I have my tracking set up correctly, so how could I be missing conversions? Simple, when you omit the phone calls that came in as a result of your web promotion, you are painting a false picture on your conversion tracking.

This is not hard to see when you realize that your most interested people will CALL and not fill out a lead form. So, how do you figure out which calls are a result of your web promotion? Well, you could ask everyone who calls religiously where they found out about you, but in reality, not many organizations will do that when really busy.

We found a great resource for doing this, an online telephone center that gives you a toll free number. Not only does it give you reports of who called and when, it gives you the ability to forward to any phone (including your cell) in essence creating a virtual office.

When we started to add this to our conversions we found out we were way more successful than we realized. In some cases as much as eight calls to one lead form.

So, the lesson for today, is to really monitor your conversions, you need to make sure that the calls in are accounted for.

Don’t hesitate to contact me if we can be of help to you in your marketing needs.

Till next week.

Best,

Laura Betterly
President
www.yadayadamarketing.com
727-442-5888

Here’s another bit of shameless self promotion:
I had the pleasure to first meet Laura while I was at Live365 while she was running PC DJ. I loved the software and thought she did a great job getting the message out about the product and company. After she left PC DJ, Laura took her marketing skills and put them to use starting her own operations. She has a solid grasp of the Internet, how to reach an audience and is never afraid to try something new. She is a solid marketer and a wonderful person to have in your corner – especially when you need results oriented marketing.
A. W.

Technorati Tags: marketing, promotion, sales

First of all, a word of thanks to all of you who filled out my survey last week. I found out quite a few things, including your dislike for the courier font I was using in our last few newsletters. I hope this one is better for all concerned. I personally liked the courier font; it felt a bit old school, like the manual typewriters I learned to type on in the year of the flood (the 1970’s for those who don’t remember the good old days), but being a marketing professional and knowing this newsletter is designed for what you need and want, have changed it to this nifty Arial font. I guess I should have known better. I don’t wear polyester anymore either. Let me know if this is better for you.

As far as the newsletter goes, some of you wanted more basic information; some of you wanted more in depth information.   At this point I’m going to keep the newsletter somewhat basic, but those of you who are interested in a more technical newsletter, please e-mail me and if there is enough of a need, I will start writing one. I also found out that you guys are interested in marketing thru video, mobile devices and blogs as well as any insider tips I can give you to do better. I plan on doing that in the coming weeks, but today, I want to go over what I found out from the research we did last week and my personal realizations from analyzing the information.

Now, I hope you do get a bit excited about that information, maybe not as much as I did, because I’m not only a marketing Goddess, but a geek deep down.

First of all, I don’t know if you realize this or not, but I had a tough time getting more than 30 responses when I was doing this at In Touch. I knew if I was really going to get a real understanding for my own marketing needs, I needed to get more than 30 responses.

So, I used my linkedin.com network as well as posting it to the questions area of linkedin.com. What I got was almost 200 responses between you guys and them. The information was great, especially since we had responses from all types of businesses and budget categories. One of the things I found most surprising, was the various ways people were marketing and their relative success.

Here you can see a sampling of people with budgets of $2,500.00 a month or less

Now, here are the results for those with a monthly budget of more than $5,000.00.

I found a few things surprising, one of which is that businesses are still finding e-mail marketing successful. You should take a look at what other people are doing and find successful as I’m finding things like traditional direct marketing might be right for some of you.

Additionally, I found out that 82% of all people looking to hire someone like me, would first go to a friend or associate for a referral before looking on the Internet. That makes sense to me as I’ve found that about 80% my business comes from referrals.

So, why this exercise?    Well, I’ll tell you, I have to apply to myself that which I suggest to you readers.

Market research works. It gives you the blueprint needed to market anything. I’m going to end with a success story of one of our clients, who did what we recommended. Market research, and then design and copy based on that. Here’s what happened:

Advocate Auto Claims
Advocate Auto Claims had experience in their industry of recovering money from insurance companies when a vehicle had diminished in value as a result of an accident. However, their experience was exclusively through businesses and fleet owners and had not offered this directly to consumers.

When they contacted us, they had very tight timelines in which to get a new company that was geared directly to consumers up and operational.

We did extensive online competition research, set up a Google Adwords campaign including keywords and ads, created a corporate website and a lead generation page. Additionally, we did a survey of general consumers and found information that was critical but not known by AAC as they had never worked directly with consumers. All of this was done in under three weeks.

With survey results in hand, copy changes were done so that consumer objections were directly handled at the start. After completing a final quality control process for both the site and the lead page, we turned on the campaign and started driving traffic to the lead generation page using Google Adwords.

The campaign went live on April 18 in a few, local test markets. By April 21, the campaign had already generated $20K in contracts and more in the pipeline. They are experiencing a 10.8% conversion rate of clicks to leads with a cost per conversion less than $35.

Needless to say, the client is overjoyed with the results and is opening up the marketing area as well as increasing the budget.

Anyway, that’s it for this week.

Thanks for reading.

Best,

Laura Betterly

President

Yada Yada Marketing, Inc.

www.yadayadamarketing.com

727-442-5888

Technorati Tags: marketing, results, sales, survey

Now why would a prospect start out adversarial? Well, as much as they might need and want or have some interest they don’t want to be sold. How do you sell without selling?? It has to do with how the salesperson actually cares about his prospect. I’ll tell you this, I never sold anything to someone I didn’t like and who didn’t like me. It needs to be genuine and not hype.

How do you do this? Well, you got to listen. Some sales people are so intent on talking to the prospect about what they can do for them, they forget to ask, what do you do? How can I be of service? Asking that, and not doing this as an exercise, but really caring for the prospect will make the difference in getting a prospect interested.

Now, what if you’ve done all that and the prospect just vanishes off the side of the earth?

Well, here are a few things I’ve found out:

1.   The prospect is not really qualified in the first place. They act like they can afford to buy, but then get too embarrassed to tell the truth.

2.   The prospect is not really the decision maker and is unwilling to tell you so.

3.   There is something about you personally that reminds the prospect of someone else they don’t like, and as such, won’t buy.

4.   There was some sort of personal emergency that occurred and the prospect gets back in touch when the emergency is over.

5.   The prospect was a competitor and was calling to get information from you.

6.   The prospect is from an alien race of beings that never buy anything anyway.

Regardless, keep this in mind for your own sales and let’s make an agreement not to do this to anyone who is selling anything to you. From a karma standpoint, it will work to your advantage.

Best,

Laura Betterly
President
Yada Yada Marketing, Inc.
727-442-5888
www.yadayadamarketing.com

Shameless self promotion:

One of our dentists had their highest ever new patients into their clinics during the month of March during their first month of their program.

What Clients are saying about the Yada Yada Team:

I started using Laura’s services when I launched the business side of my web site. Her recommendations have always produced a huge return on my investment and I truly trust her judgment and expertise when it comes to Internet marketing.” March 20, 2008
Dr. Gary Farr-Become Healthy Now
________________________________________
Laura is a highly experienced and enthusiastic marketer and exec. She is a master networker with excellent follow through. I enjoyed my time with her immensely and still count on her for advice to this day.” March 6, 2008 “
Bruce Prokopets
________________________________________

“Laura and I have worked on a business level on a couple projects that are of long duration. My experience with people in general has been very good but, you really do have to make sure to understand the people you work the closest with especially in a project such as we are involved in. My experience and Laura’s actions have shown that her and her partner Steve have been above the cut in all our business dealings and I recommend that, if you are looking to find someone who can get the job done and be trusted with it, her and Steve are the ones.” April 3, 2008
Larry Hall, Standard Internet Marketing

Technorati Tags: marketing, sales