Why Press Releases are Crucial to the Success of Your Home Business
Posted on 23. Feb, 2011 by Kris Nickerson in Press Releases
Although there are many ways that you can promote your home business, publishing a press release is still a very effective way to make your business news known. This tried and proven method will still effectively bring your business promotion to the attention of the media – and bring the results you want – customers. Here are some tips to help you know why this method still works.
Editors Want Press Releases with Real News
Press releases work because editors are always hungry to find some tidbit of news that people want. It makes a story for them. If you can win his or her attention with your home business news, an event or a promotion, you will have the media attention you want. An editor, however, will only take a few seconds to look over your press release and decide whether it is newsworthy or not. For this reason, only a press release with a good news angle will catch his or her attention.
This hunger for news makes it extremely important that you have some news as the main feature of your press release – if you want the major media groups to pick up the story. Although there are Web sites that will take any press release, it will take one that is written from a newsworthy angle to give you the widespread circulation you want. This includes things like news of your business, new product news, special awards received, new employees, promotions, milestones achieved, and more.
Good Press Releases Multiply
Many different groups of media pay close attention to press releases – on a daily basis. If a larger media group picks up and publishes your top notch press release, then other groups may also pick it up, rewrite it, and publish it as well – giving you even further free exposure. This, of course, is what you want. Whereas you may have paid for one good press release – now you get that potential multiplied.
A quality press release can also save you a whole lot of money in advertising costs for your home business. Larger marketing campaigns can cost many thousands of dollars if you buy multiple newspaper ad space, or TV and radio time. Letting the various media agencies, papers and electronic media rush to carry your news story is worth the little bit of money a press release will cost you. It is also possible that your outreach will be greater, too.
Online Press Releases Have Added Benefits
An online press release may even provide you with some additional benefits. First, it will provide you with at least one inbound link to your Web site. Other media sources could pick it up and republish it – if it is a good story. This means you soon could have many inbound links – just from one press release. Secondly, some Web sites keep press releases archived – which means your inbound links and popularity could increase very quickly wit regular press releases.
Helps Build Your Brand
Press releases are also a great way to build you home business’ brand. By using press releases on a regular basis – possibly one a month, soon the media and the public begin to recognize your brand – which means more business for you. Well-written press releases that grab the attention of the media can quickly help you get the brand recognition you want.
Press Releases Prove You Are a Growing Business
Besides just the branding that regular press releases gain for you, there are also other related home business benefits, too. It is important to show to your customers and business associates that your home business is on the move. Your company is growing, making news, and is always pushing forward. These things give your clients confidence in your company’s stability and future – making them even more willing to do business with you.
Finding a good press release company is just as important as the quality of it. Some shortcuts may be taken by some of these companies, which means your news may not go out at all. Select them carefully. Be sure to write your press release with a specific audience in mind, and make sure that the press release submitter sends it to media outlets that are interested in your particular news or product. If you have a Web site (which your home business should have), you also may want to keep an ongoing blog or Web page that shows recent press releases.
Curt Miller
Why Online Entrepreneurs Should Do Press Releases
Posted on 28. Jan, 2011 by Kris Nickerson in Press Releases
Are you interested in capitalizing on press releases for your online business? Press releases are valuable tools that can be used to help your business with many areas. There are quite a few potential benefits from press releases that you can take advantage of including: increased brand awareness, search engine optimization (SEO), creating buzz for a product or service, and more.
Not only can you get people to read the press release who might visit your website but you can create more traffic through search engine optimization as well. Indexing in search engines will bring you more traffic because people will be more likely to find your company in the top search results for targeted keyword searches.
Once you learn to capitalize on this way of getting information out for your company, you might find it beneficial to send press releases out for many reasons such as new product releases, seasonal promotions, changes in staffing, big industry news and more.
Press Release Benefit: Backlinks
Backlinks are a big benefit to press releases that a lot of people don’t really think about. Not only will people read your press release but search engines will as well. When your press release is syndicated, news organizations could publish it on their website which will create extra backlinks pointing to your website.
When you do a press release well, it’ll be syndicated to many sites. Those sites will all point to your site and if they’re relevant to your subject matter, this is pure gold!
Backlinks through highly ranked sites with good Google reputation will increase your own site’s profile and help you get more search engine indexing for valuable keywords.
Press Release Benefit: Credibility
A well-written press release will paint your company in a positive light. When a press release is written properly, it has the potential to draw positive attention to your site as a solid company worthy of business.
Press releases that are interesting and well-written will get attention for you and your business so if you don’t know how to craft one, it’s a good idea to either pay someone to do it for you or to learn to do it yourself.
There are services that will do press release writing and distribution as well as services who will take the press release you’ve written and distribute it for you. If you want to learn to write effective press releases you can find many online tutorials that’ll help you make the most of this very effective writing method.
Writing press releases and sending them out alone won’t be likely to get you enough business to sustain yourself but as part of your marketing strategy can be a wise thing to do especially during:
- product releases
- staffing changes
- pricing promotions
- changes to your industry
- announcing awards you’ve received
- advertising contests
When you have something newsworthy to tell and tell it in an interesting and effective way it can help you get more business, get more search engine results and build your company’s profile. Whether you do press releases yourself or have someone manage the process for you this is a news medium you should definitely take advantage of!
Matthew Bredel
Cash Gifting Marketing – Successfully Market Cash Gifting With Press Releases!
Posted on 25. Dec, 2010 by Kris Nickerson in Press Releases
What are press releases and why are they the very first step in your cash gifting marketing plan?
A press release, in a traditional sense, is an announcement to the press about a certain event or product, written by a company rep or an individual. This is a typical example of a press release title:
“Microsoft Launches the New and Improved Windows Vista 2.0″
The body of such press release would be relatively short, to the point and jam packed with information about the new product. The closing details would contain contact info and a website link to where people can obtain more information. The purpose of the press release would be to get media coverage for the product launch.
YOUR press releases are going to have a slightly different structure and a different end goal…
Let’s be realistic. It’s unlikely that a major magazine or TV network are going to run a story about cash gifting and in the event they do… why would they choose to talk about a “newbie” online marketer, that has no experience or track record?
So why should you write press releases?
1. To get natural search engine traffic.
Whenever someone does a Google or Yahoo search on a topic related to cash gifting, you want your content to appear somewhere on the first 2 pages. You can pay to have your website “featured” on top of the search listings, but it is costly and I wouldn’t recommend it to anyone who’s just starting out. Press releases are a GREAT way to get into high positions on search engine listings at NO COST whatsoever.
2. To create content with your name attached to it.
Let’s say someone views your website and they’re interested in cash gifting and the Abundant Living System. What’s the next thing they’re gonna do? They are most likely going to google your name and see what kind of information comes up. If there are no materials out there with your name attached, your prospects are going to have serious doubts. They might then go and google “cash gifting mentors” and find someone who looks more impressive and join under them. You DON’T want that to happen!
3. To create “back links” to your websites.
What are back links? They are something that search engine spiders look for when they are listing your website (spiders are programs that Google and Yahoo use to figure out what search position to list websites on). Back links are web pages that have your URL on them. If you have a lot of back links pointing to your website, search engine spiders think that it’s more important and list it at a better position. That is why, when you type in a simple keyword “apple” in the search engines, the very first thing on the listings is the official site of the tech giant, not your local farmer’s page.
These 3 goals are extremely important to remember whenever you’re writing a press release. If you don’ keep these goals in mind, you might end up wasting a lot of time and getting poor results when you write press releases.
So, how do you write a press release that meets these 3 goals?
The very first thing to remember is to write in 3d person. You should never say “I”, “my”, “me” etc. in your press release unless you’re quoting somebody.
1. Start from a title
The title is the single MOST IMPORTANT part of your press release. If you write an AMAZING press release with a bad title, you will NOT GET ANY RESULTS. The title of your press release is going to be the title of your search engine listing. Thus… you want your title to be optimized for search engines. What that means is having popular cash gifting related keywords and key phrases in your title. You should NEVER try to use a general key phrase like “cash gifting” or “make money online”… you will NEVER make it onto the first page of the search engine listings.
2. The 5555 Mantra
Our 3 press release goals are: search engine optimization, back links and name recognition. The 5555 mantra is a trick that helps you accomplish all three of those goals.
Here is how it works:
- repeat the name of the opportunity at least 5 times in your press release.
- Repeat Your name at least 5 times – the readers will be more likely to remember it.
- Use 5 links in your press release. I recommend having 3 of these links be to your main website, one to your Youtube channel, and one to your Blog.
- Use your Key Phrase at least 5 times. This is very important! Even if use your key phrase twice in the title, that is still not enough to get you high up on the Google listings. That is why you need to repeat your key phrase at least 5 times in the body of the press release.
3. Don’t forget the tags
The tags of your press release are categories that it’s going to be put into. You want to try to use as many as you can: most free press release websites are going to restrict the number of characters you can use for tags. The rule of thumb is to have general tags as well as very specific ones. The reason is, whenever someone searches for something general like “cash gifting” or “online business” on the press release site, your press release is going to be one of the ones that shows up.
There is a lot more to cash gifting marketing with press releases then can be described in one article. So, please give it the attention it deserves and study it well.
Bradley Sinjin Smith
http://www.articlesbase.com/internet-articles/cash-gifting-marketing-successfully-market-cash-gifting-with-press-releases-733246.html
Are Online Press Releases Underused In Traffic Building
Posted on 27. Aug, 2010 by Kris Nickerson in Press Releases
Publicity will bring a targeted web site traffic or even more, a personal traffic if you have written your online press releases by yourself. So it is not only targeted, it is personal. Nobody can copy your own writing style. It is a part of your brand, a unique touch.
Online press releases have been underused but very obviously their popularity as an internet marketing tool is increasing. Basically they are like articles but are submitted to different target group, which means that you can use online press releases as an additional tool to build targeted web site traffic.By using different keyphrases it is possible to widen your internet market strongly.
The best feature of press releases is that they are the only way in the marketing communication by which you can build trust. People do not see them as advertisements but rather like newspaper articles. So if they are interested about your message, they will believe that. The credibility of press releases is high, which means warm visitors to your site.
When you plan your writing, you can take as a target to go over the publicity barrier of the media.
It is possible but requires a certain touch. Then you have to think like a journalist. What the journalists hunt all the time. News, scandals and otherwise creative articles. So write your press release like that and offer that to several medias. Some will pick it, believe me. And when this happens, you have just won the bublicity game. Tons of free advertisement.
A well written online press release can dramatically increase the amount of targeted web site traffic and sales. And at the same time it will build the credibilty and brand awareness of your web site. The writing of online press release requires maybe more work but is absolutely worth that.
The most important thing is that the press release do not look like an ad. It is not allowed to sell any product. It uses another approach. It will tell the reader a story of the product benefits in a so emotional way that the reader will soon ask, wherefrom he can get the product.
If the writing is well done, there is always a possibilty that the press release goes to thousands of web sites and, if it will become appreciated, it will bring targeted web site traffic during many years. If you succeed in this, it will mean free and constant traffic and brand building. Not bad!
Online Press Release Submitters.
It is important that you concentrate into writing of quality online press releases but as important is to submit those into thousands of web sites with a click of a mouse. I personally prefer automation in all internet marketing and will cladly buy effective tools to help me.
When you start to think what kind of a software is good for you, make a list of the requirements you need. Think simply. Why do you need a submitter? Okay, for backlink building, traffic building and to improve your search engine ranking to get even more targeted web site traffic. That is your need.
By online press releases you can build thousands of backlinks and a strong credibility among your taget audience.
Juhani Tontti
http://www.articlesbase.com/online-promotion-articles/are-online-press-releases-underused-in-traffic-building-98090.html
Press Release Marketing 101 -getting The Most Out Of Your Press Releases
Posted on 05. Jun, 2010 by Kris Nickerson in Press Releases
Using press releases for marketing purposes for promoting anything from new web sites to new product announcements have become increasingly popular lately as business owners learn the powerful benefits of using press releases.
Press releases have been used over the past few years by quite a few smart business owners and marketers that have seen first hand how they can help their business get the recognition they need in marketing new products or services both offline and online.
But a lot of businesses have been reluctant in using press releases as they were unsure of how to properly construct a simple press release or how to distribute them for maximum effectiveness.
Using press releases can be a very effective marketing tool and seo strategy if constructed and implemented properly.
Learning to write a powerful optimized press release can often drive tons of targeted traffic to your web site while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.
The real secret behind writing any effective press release and to gain maximum exposure for your new product or service is to plan your release out carefully even before publishing it.
A poorly constructed or planned press release is just a waste of your time and resources. You want to target the message of your press release for the purpose it was meant for.
So, the first thing you must do before writing is to figure out just what do you want to accomplish with your press release?
- Do you want to create some brand awareness for your web site or products?
- Do you want to add additional subscribers to your newsletter or ezine?
—Or are you trying to promote a new product or service you have developed or are marketing?
Once you’ve decided what the most compelling reason is for your press release, you can then get down to the business of writing it.
The first thing you may want to do is sketch out a rough draft of your press release to see how it flows. Does it provide the needed information to get the word out and has it been properly formatted?
Most press releases have a certain format that they follow. If you’re unsure of how to format your press release correctly you can view a sample press release template here at http://www.prweb.com/pressreleasetips.php#template .
The number one most important aspect of your press release is your headline.
Get it wrong and you will limit the effectiveness of your release.
Your headline is what the search engines are going to pick up on first. The headline is what normally gets listed first once indexed so make sure you use it advantageously. List any key points here, using your keywords or a catchy headline so that it will grab your reader’s attention.
Also try to keep your headline as short as possible as Google gives more weight to keywords if not surrounded by irrelevant words. Again planning is essential.
If promoting a new site include the URL in the headline. If promoting a product or service then include some keywords in the headline.
Some press release services use a summary box. I normally write a catchy one-paragraph recap of my press release using some of my targeted keywords.
Without being spammy, I will normally optimize my press release by using some of my targeted keywords in the first and last paragraph. I will also include some of them throughout the release for a keyword exposure of approximately 2-5% saturation.
Tip: if you’re promoting a web site, I will normally mention my URL around three times within the release for the maximum benefit.
One of the first questions I had when I first started writing press releases was what was considered a great release? What did it consist of and how was it constructed?
Being curious, I emailed my contact at http://www.prweb.com/ and asked them if they could show me a few press releases that they considered as excellent examples.
These releases have received their editorial scores of 5 on their scale of 1 to 5; with five being the highest.
They sent me three of them for review and you can see each one of them here:
http://prweb.com/releases/2005/2/prweb136748.htm
http://prweb.com/releases/2005/2/prweb149213.htm
http://prweb.com/releases/2005/2/prweb203448.htm
Study each one of these against the press release template to see what is required for an effective release.
Note: to get additional exposure for your press release via www.emediawire.com you have to have an editorial score of 4 or higher. So it is to your benefit to write the best release you can the first time around.
Once you have studied the examples and want to try submitting you own press release you need to know which ones are the most popular ones being used.
Here are some of the press release services I have used and found to be effective:
http://prweb.com/
http://www.pressbox.co.uk/index.html
http://www.webwire.com/default.asp
http://www.24-7pressrelease.com/
With most of press release services you can submit your press release for free or via paid inclusion. Paying for inclusion gives you the benefit of faster indexing into the search engine news services and natural search engine result pages.
Normally your release will be picked up by Google news within a few hours after its release. From there it will normally show up in the natural search results within a few days or a week.
I have used both of these services in the past but have found that paying them at least the minimum amount for their distribution services will allow you to view your stats online. It will also allow you to choose different categories for my press release to be displayed in, giving your release a chance for wider coverage.
So using press releases can and is a very effective marketing tool that you can use for promoting your web site or affiliate products if done correctly.
By using press releases, I have been able to create a steady flow of targeted visitors to my web site and affiliate programs while generating dozens of back links to my web site.
Even though the effects of each individual press release may be short lived, they still have provided me with both free and inexpensive ways for getting hundreds of new visitors to my site and quite a few top ten positions in Google for my targeted keywords.
So isn’t worth while to at least check out the benefits of using press releases in your marketing methods? A little work now could reap amazing results.
Ted Kushner
http://www.articlesbase.com/affiliate-programs-articles/press-release-marketing-101-getting-the-most-out-of-your-press-releases-54784.html
Get Free Traffic From Press Releases
Posted on 29. Apr, 2010 by Kris Nickerson in Press Releases
By : Vick – http://www.tipscollections.com
Get Free Traffic From Press Releases
Press Releases have continued to be an important tool for businesses, non-profit organizations, governmental agencies, and social activist groups across the web. Few pre-internet communication forms have translated so easily to web publications. It is easy to add a press release to your web site or blog. You can even post them in forums across the web to drum up discussion on the topic. A press release should announce something of value, be it an event, a new release, a change, a promotion, or whatever it is, you should be sure it is well written, interesting, and reaches your target audience.
The goal of the press release is typically publicity.
The strange thing about press releases is that few people actually release them to the press. In cases of large corporations, governmental agencies, or large NGO’s there is generally little coverage of the press releases in main stream media. For your press release to be effective, you should make sure you send it to the appropriate newspaper reporters, editors, magazine reporters, bloggers, and other writers for publication with widespread audience. This could mean finding the email of the small business editor of your local newspaper, or of all newspaper reporters covering this beat in the country. It mostly depends on your client, or if you are doing it yourself, your audience. However, if you fail to submit the press release to the various people that cover this news, it will be just another post on the internet. It is doubtful those same reporters will seek out your press release unbidden.
If you are working regularly with press releases, it will them be necessary to create custom mailing lists for their distribution. If you have multiple clients, some of the contacts may overlap, but many will be distinct only to the individual campaign involved. So you will have to create a custom list of reporters, editors, web masters, and bloggers before you send out the press release, otherwise you will have to do it from scratch every time. If you build these mailing lists while browsing the web and doing other work, over time you can create lists of hundreds of good sources who work in the field and can republish the details of your press release in their newspaper, magazine, or blogs.
If you are really seeking publicity for a client or web site, you can also submit your press releases to TV news outlets and look to promote a reference in a specialized report, or market analysis. This usually works well for new gadgets and software releases, but it depends on the weight of the information and product involved. Another way is to have your press release read, video taped, and then posted to a video hosting site such as YouTube or others. The budget of the account involved will determine whether it is a highly produced script or a guerilla marketing campaign. These are just some of the things to consider when writing a press release, most important to remember is networking.
http://www.prweb.com (small contribution)
http://www.prurgent.com
http://www.prleap.com
http://www.prnewswire.com
http://www.prwebdirect.com
http://www.theopenpress.com
http://www.free-press-release.com
http://www.pressbox.co.uk
http://www.i-newswire.com
http://www.prfree.com
http://www.openpress.com
http://www.softpressrelease.com
http://www.marketwire.com
http://www.urlwire.com
http://www.webwire.com
http://www.emediawire.com
http://www.businesswire.com
http://www.pr9.net
http://www.pr-inside.com
http://www.newswire.ca
http://www.pressreleasenetwork.com
http://www.clickpress.com
http://www.webwire.com/
http://www.emediawire.com
http://www.businesswire.com
http://www.prwebdirect.com -
http://www.theopenpress.com
http://www.free-press-release.com
http://www.pressbox.co.uk
http://www.i-newswire.com/
http://www.pr9.net
http://www.pr-inside.com
http://www.newswire.ca/
http://www.pressreleasenetwork.com
http://www.marketwire.com
http://www.urlwire.com/
http://www.prweb.com (small contribution)
http://www.prurgent.com
http://www.prleap.com -
http://www.prnewswire.com
http://www.prfree.com/
http://www.openpress.com/
http://www.softpressrelease.com
http://www.pressflash.com
http://www.sbwire.com
http://www.hotmicrocap.com
http://www.billhartzer.com
http://www.dbusiness.com/pressrelease.htm
http://www.softwaremarketingresource.com
http://www.macgo.net/news/submit.php
http://www.devpress.com/addNews.html
http://www.betanews.com
http://www.devarchive.com
http://www.ideamarketers.com
http://www.afreego.com
http://www.lunareclipse.net/pressrelease.htm
http://www.hspstreet.com/pr/
http://www.mediapost.com/
http://www.baygo.com/press/
http://www.press-base.com/
http://www.newspad.com/
http://www.storebuilder.co.uk
http://www.creativecommons.org/
http://www.pressmethod.com/
http://www.click2newsites.com/
http://www.cdn-news.com/
http://www.malebits.com
http://www.internetworldstats.com/press.htm
http://www.forrelease.com/
http://www.hungarynewswire.com
http://www.groupweb.com
http://africa.emailwire.com/
http://www.downloadjunction.com/submit_press_release
http://www.majon.com/advanced/advanced-pr.html
http://www.itilcommunity.com
http://www.pressreleasenetwork.com
http://www.ideasiteforbusiness.com/cpress1.htm
http://www.media-press-release.com
https://www.promaxum.com/promaxum_newsflash.html
https://www.prudentpressagency.com
http://www.dime-co.com
http://www.thehostingnews.com
http://www.webazar.com
http://www.software-review-center.org/
http://searchwarp.com
http://www.tmcnet.com
http://www.bizeurope.com/pressrelease.htm
http://www.symbcity.com/new/public
http://www.programmersheaven.com
http://www.openpr.com
http://www.threadwatch.org/
http://www.eworldwire.com
http://www.afly.com
http://www.our-hometown.com/
http://www.emailwire.com
http://www.africanewswire.net
http://www.express-press-release.com/
http://ourworld.compuserve.com
http://www.eceurope.com/index.htm
http://www.press-release-writing.com
http://articlecity.prwebdirect.com/
http://www.powerhomebiz.com/BizNews/pressrelease.htm
http://newslink.org/
http://www.editorandpublisher.com
http://www.imediafax.com/
http://www.earthvision.net/market/addstory.cfm
http://www.webnewswire.com/
http://www.opportunityupdate.com/articles/
http://www.internetnewsbureau.com
http://www.ereleases.com
http://upload.it/shareware_soft_000005.htm
http://www.24-7pressrelease.com
http://store.1choice4ystore.com/articles.html
http://www.ideasiteforbusiness.com/cpress1.htm
http://www.addpr.com
http://www.click2newsites.com/press.asp
http://www.profnet.org/press.html
http://mediapeak.com
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.bizeurope.com/pressrelease.htm
http://www.pr-scotland.com/addpr.htm
http://www.fibre2fashion.com/news/pressrelease.asp
http://www.e-syndicate.net
http://www.seo-pr.com
http://www.internetwriters.com
http://www.gebbieinc.com/
http://www.XpressPress.com
http://www.softwarewire.com/SubmitRelease.htm
http://news.baou.com/
http://www.prbot.com/
http://highwire.stanford.edu/
http://www.newzalert.com/
Ask Vick
Submitting Press Releases to Sell Affiliate Products
Posted on 30. Mar, 2010 by Kris Nickerson in Press Releases
Many assume that press releases are only a method used by business owners to bring media attention to their products or companies. This is quite true, however, press releases can also be a great way to sell affiliate products or a product that you own. Press releases tend to do very well in the search engines and they provide valuable back links to your website. In this case, you’re not writing your press release for the media but rather for the average reader.
Press releases, when submitted to the right companies such as PR Web, will give you tons of action in the search engines. This is because they have developed certain technologies that make their press releases very search engine friendly.
Another advantage is that you will have individuals and companies other than news reporters or media outlets, picking up your press release and placing it on their website. Subsequently, not only will you get back links to your press release but webmasters also publish them. This means that you are able to benefit from hundreds or even thousands of people reading your press release absolutely free.
When a company or an individual prints your press release on their website, you are automatically getting an endorsement and being exposed to a targeted market. All you had to do was create and submit your press release.
In order for your press release to be successful, there are a number of things that you must include. You will need to include the keyword or keyword phrase that you are targeting in the headline of your press release. You will also want to include it several times throughout the release. You obviously need to add links to your website also.
It is important to remember that press releases are not simply articles or advertisements. You do need to spend some time and learn how to write a quality press release. In order for your press release to be accepted by the top press release sites it has to be of high quality. You can’t just slap anything together, submit it and expect to receive results. On certain press release websites, you must receive a certain quality score before you get full distribution of your press release. Therefore, you will have to work very hard to ensure your press release is newsworthy and well written. If you cannot do this yourself, you may want to outsource this task to someone else.
Your better press release websites are not free. Typically, you will need to pay at least a small fee to get a good amount of distribution and to ensure that your website link is hyperlinked (clickable).
Releases are a fantastic way to sell affiliate products or even a product of your own. If you give them a try, you may be surprised at the amount of back links that you can quickly generate and also how well your press release and website does in the search engines. It is important to note that this is only true if you choose keywords or keyword phrases that are not ultracompetitive.
Scott Brooks
http://www.articlesbase.com/internet-marketing-articles/submitting-press-releases-to-sell-affiliate-products-672336.html
Good Press Releases = Excellent Website Promotion For Free
Posted on 30. Mar, 2010 by Kris Nickerson in Press Releases
Promotion of a website is vital to its success. But not all promotional methods are created equally. According to many online authorities, and successful Internet entrepreneurs, the best way to promote your website, and get highly targeted traffic is by using the media to get your message across.
When you read the newspaper, you take notice of what is being said in an article of interest. You know that the information included in the article must be important if it is in the media, so you are less suspicious of the message that is being conveyed in a newspaper article than on an advert. Press Releases are no different than newspapers. But in the online arena, you have the opportunity to send out information that will interest the community yourself, and reap the rewards for your troubles with highly targeted visitors wanting to learn more about your business, or service.
What Are The Benefits Of Using Press Releases For Promotion?
The most commonly known benefit of submitting a Press Release is the traffic that it will generate to your website, as well as making your brand, company, or name known to the general public. Basically, you are getting your company noticed by important people, or those who are looking for the answers that you can provide them with.
The other benefits that using Press Releases for promotion include the price of submission. If you write your Press Release yourself, you can have your Press Release out to the general public free of charge. Most Press Release services offer a free submission service. If you are not sure how to write a Press Release, or don’t have the time, there are many Press Release writing services available, or you can outsource to a freelance writer who is experienced in writing Press Releases. But before paying for a press release to be written for you, make sure that you have a newsworthy story to tell.
Press Releases have the potential to be sent all over the web by editors, both online and offline, and at the bottom of your press release is your bio, and your website link. This benefits you in two major ways. First of all, you are getting promotion from the published Press Release, which will bring traffic. But you are also receiving a large number of one way links to your website when the Press Release is published by other high ranking websites, which will make your search engine ranking soar.
So basically, for next to nothing, a Press Release can bring traffic to your site, increase page ranking in the search engines, create credibility, and awareness of your product, service, or company. And all you have to do is know how to write a Press Release that will attract the type of promotion you are seeking.
Are There Any Rules To Writing A Press Release?
Press Releases are a breed of their own, and to be accepted into online media sources, they must follow a set of guidelines. Each submission service will have their own set of rules regarding your Press Release submission. However, there are a few universal rules that are almost always used by any submission service.
The number one rule of writing a press release is to inform the audience, rather than advertise to them. So make your Press Release newsworthy. The second most important rule is to address the questions “Who, What, Why, Where, and When. Try to picture yourself as a journalist, who is reporting a new website, or something of interest to the media.
Keep your Press Release informative, and try not to write to create hype or excitement by using exaggerated phrases. Many submission services will flag your Press Release if you are using CAPS in the body, or in the heading. Don’t go overboard with punctuation such as!!!, and??? in the Press Release.
Check your spelling, grammar and punctuation before submitting your Press Release. This isn’t a rule, as much as it is a guideline, as often editors will see a newsworthy Press Release, and use it without modifying it, or changing anything in it. A poorly written Press Release will look unprofessional, and less like an important newspaper article to the reader.
Make sure to check the guidelines of each Press Release submission service, as some of them require Press Releases to be formatted in a particular way. Others like them to be kept brief, and some services like content related Press Releases. You can submit as many Press Releases to as many submission services as you wish, and by familiarizing yourself with their submission guidelines, you will find it easier to get your Press Release accepted by the editors.
Another good way to learn what is acceptable when submitting your Press Release is to look on the site at other people’s Press Releases. Press Release distribution services usually have a search box on their site that will allow you to type in keywords, and find other Press Releases that are closely related to your own. You can’t copy what is in the Press Release, as that is called copyright violation, but you can learn techniques, and gain ideas from other submissions.
Where Can I Submit My Press Releases
There are a number of good sites that accept Press Releases. Simply conducting a search for “Press Release Distribution” through your favorite search engine will provide you with a number of possibilities. There are some well-known, popular submission services such as prweb.com that are free to submit to. These will get you started, but there are plenty more available, and many are free.
Once you have leaned the rules, and can write a Press Release, you have unlocked a door that will give you the power to get promotion for your website whenever you like. Best of all, you can submit most of your Press Releases for free.
You may include this article on your site or in your ezine as long as this information remains intact.
Copyright 2007 Alastair Hayward
anonymous
http://www.articlesbase.com/copywriting-articles/good-press-releases-excellent-website-promotion-for-free-120952.html
Advocate Auto Claims Announces Expansion of Diminished Value Business Operations
Posted on 20. Jun, 2008 by Kris Nickerson in Press Releases
In response to consumer demand, on June 2, 2008, Advocate Auto Claims ramped up personnel and expanded its daily hours of operation. The company, which opened its doors to the public in April 2008, can now be reached Monday through Friday from 8:00 a.m. to 8:00 p.m. EDT, and around the clock at www.advocateautoclaims.com. “Through our affiliate company, we had been providing services exclusively to fleet owners and car rental companies, but we recognized the need to educate consumers about their rights and expand our operations,” said Omar Quddus, President and Co-Founder of Advocate Auto Claims, LLC. “Consumer response to this service has been phenomenal.”
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