Getting Publicity

Why Should you try to get publicity for your business?

In a nutshell, there are many benefits both short and long term.

Lets look at the short term benefits first. Your competitors can buy advertising anywhere, but they might not be able to get their story carried where you can. If you are featured in the media somewhere (Positively, we hope!) then your competitors simply cannot compete with that even if they buy advertising in the same publication.

Advertising is cash intensive. Publicity is labor intensive. Hey, there’s no free lunch, but especially if you are not flush with cash, spending the time to get publicity pays ample rewards. Sometimes the gains you get are kind of cosmetic, but sometimes, if you get the right story printed in the right place, you can get the equivalent of hundreds of thousands of dollars worth of advertising, for basically just a little bit of your time.

The media is always hungry for stories. The media beast needs to be fed 24 hours a day. We have found that in order to get your story in the media, there are a handlful of factors that must be optimized in order for your story to even be considered, regardless of what the individual reporter or media consultant will tell you.

The best way to get the most value for your publicity efforts is to utilize both offline and online strategies at the same time. We work all the time with offline publicity firms that focus on trying to get you onto Oprah, while we concentrate on Search Engine Optimized press releases, and getting your content actually posted online in the places where it really counts. This has a synergistic effect when used simultaneously with an offline strategy.

Call us now at 800 920 1985 to discuss your publicity plans.