I hope you are doing well.

A few weeks ago I got a sales call from a guy named Eric. He broke probably every rule regarding selling I can think of so I’m going to use the conversation I had with him as an example of what not to do.

First of all, he started out saying, “Hi, this is Eric, do you remember me?” I didn’t as he didn’t know me and I said I didn’t. He then told me he didn’t know me but I’d be surprised on how many people act as if they remembered. First rule broken, don’t try to make a fool of your potential client. People, especially those who are going to spend money with you, like to be treated with respect.

He then asked me about what we did for our clients. I briefly told him that we use search engines and strategically placed articles and press releases to drive traffic to our client’s sites. He then said to me in a condescending way, “ever heard of e-mail?”

Now, those of you who know me will remember I was featured on the front page of the Wall Street Journal in 2002, for sending e-mail, so I started to laugh and told him to Google my name. Second rule broken, actually spend a few minutes and know who you are talking to.

Then he said it didn’t matter as he wasn’t interested in speaking to me but to my boss. Third strike, I’m the president of the company.

So what did he really do wrong? Practically everything. He didn’t know who he was talking to, didn’t research it at all. I also wondered if his e-mail service was so great, why was he cold calling me? Additionally, he invalidated me. I’m sure not going to do business with someone who is condescending and thinks he’s more important that I am.

Why am I telling you this? Well, I just want you to remember that your potential clients are important. Treat them like gold and they’ll stay with you through thick and thin. Treat them badly, and they’ll run.

With all the news on the economy, they still stay because you care about them and give them what they expect from you.

I’m sure you know all this but every once in a while we need to be reminded. I did and boy was that quite a reminder.

Until next time.

Best,

Laura Betterly

President

www.yadayadamarketing.com

727-442-5888

Shameless self promotion below:

PS. Do keep us in mind for all your marketing needs. We’ll give you a consultation on your current marketing strategy and in most cases we improve results dramatically. On one recent client we cut their lead cost in half, doubled their traffic and increased their conversion rate between 100-300% (e-mail me to get the case study.)

What Clients are saying about the Yada Yada Team:

Basically [the] service far exceeded what I expected and I am please to tell others.

“I found out about [you] by seeing another one of your clients work. I was so enthralled with it, that I called this individual to find out who did it. She highly recommended your services. I contacted the sales department and was given excellent service. I told him what I wanted and I got just that. I’ve worked with many marketing companies and they say one thing and do another. This was not the case with you! I felt like everything I said was duplicated and much of it you were able to glean from our site. The copy that was written for us was truly amazing. You understood our product and it showed. Basically [the] service far exceeded what I expected and I am pleased to tell others.”

Sincerely, R. R.

Our registration went up 200% and 300% with Google….

“The last campaign went really well. Our registration went up 200% and 300% with GOOGLE. We are now in our second exciting campaign….”
B. C.

You hit a home run and I can now rival [my largest competitor]!

“I was up late this evening and figured I would check back into the site. I did not expect to see any changes but rather I wanted to just evaluate where we were…. To my surprise there were changes and I am absolutely impressed!!!! …you hit a home run and I can now rival [my largest competitor]. Thank You for all your hard work!!!”
Brian

I got the data I needed and I’m going to run with it….

“[The survey] led to some ideas for additional income. So we did another survey specifically targeting those income ideas. I got the data I needed and I’m going to run with it, probably increasing the monthly income by a nice amount with a service that will be quick to implement. Thanks … for the help in getting this data from my members.”
D.R.

“You guys are hitting a “home run” on this one! Tell all the team I am blown away!”
T.Y.

I love the leads, and I really like the quality.

“The leads have worked great for me. Out of 24 people I actually spoke to, I signed up 9 people. I was able to leverage my time and make it more effective. In my 20 years experience these are some of the best leads I have ever used. They are far superior to the leads elsewhere.”
V. P.

It’s exciting and financially rewarding to have the opportunity to receive such high quality leads….

“I found the staff and services…to be as polished and professional as it gets! It’s exciting and financially rewarding to have the opportunity to receive such high quality leads from your state of the art GOOGLE Adwords Campaign and research team. I would like to take this opportunity to thank all of the wonderful staff … for everything they did in bringing it off to create the exact final end product that was absolutely needed for the ultimate success of our campaign here at [oil company.] The Search Engine Advertising and National & Regional Online Promotional Broadcasts really made the difference in the quality of the leads.”
B.C., Director of Sales
[oil company]

I started using Laura’s services when I launched the business side of my web site. Her recommendations have always produced a huge return on my investment and I truly trust her judgment and expertise when it comes to Internet marketing.” March 20, 2008

G.F.

Laura is a highly experienced and enthusiastic marketer and exec. She is a master networker with excellent follow through. I enjoyed my time with her immensely and still count on her for advice to this day.” March 6, 2008 “

Bruce Prokopets

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