Marketing And Sales Tips – Six Tips For Marketing
Posted on 14. Jun, 2008 by Kris Nickerson in Marketing Tips
Hi Everyone,
In talking to a lot of people who have their own businesses I often hear I know everything about my business, but the phone isn’t ringing. What’s wrong?
It’s a problem that almost everyone in business that isn’t a marketing expert faces. You can be the best plumber, tax accountant, or doctor in the world, but if you don’t know how to get the word out–how to market your product or service–there’s no way you can get the customers you need.
Here are six essential steps to follow to get great marketing that doesn’t cost a fortune.
Marketing and Sales Tips – Your Website Might Be More Successful Than You Think!
Posted on 10. Jun, 2008 by Kris Nickerson in Marketing Tips
Hi Everyone,
Hope you are all doing well.
I thought I’d spend a few minutes going over an interesting discovery with regarding website conversions.
As you probably know, we almost always suggest putting a lead form on all websites. We also suggest that a phone number is prominently displayed on the site.
In addition, we add statistic tracking to the site so we can see what specific keywords brought the person to the site and which of those keywords were the most effective for gaining a lead or sale.
Now, most of you know how paid search works. You do some research on how people are searching and what competitors are doing, place some ads and if your research and ad are done right, you will get a percentage of the people clicking on to the target website.
That is the first threshold of what needs to be cracked so to speak in order to get an efficient campaign.
Now, what if you’re getting traffic and you are not getting leads or sales?
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