Archive for Press Releases

Press Release Writing – Tips That Get You Noticed

To get your client noticed, the publicity writer must be able to write a press release that grabs the media’s attention and makes them want to learn more about what your client can offer their readership. A press release is a publicist’s introduction to the media. It’s their way of showcasing a business, individual or […]

Writing a Worthwhile Press Release

Click on the “press” or “media” link on most websites and there is a long list of press releases issued by the company. Most of them go no further- they are parked on the website until doomsday and never get picked up by anyone. With a little work on the part of the PR writer, […]

Press Release Service – Why is it Important for a Company to be in the News

Although some companies have an in-house PR department to manage Press Releases, for many companies, it may not be possible to distribute the Press Release or Press Statement to all media channels due to resource and manpower constraints. This is where companies providing Professional Press Release Distribution Service become essential. A Press Release is generally […]

Press Release Writing and Publishing Helps in Increasing Website Rankings

Years ago, before the popularity of the internet, press releases used to be extremely important. Whenever the news would present a press release, people would be glued to their television sets. The reason of course was that the expectation was that there was going to be some very important and, most often, exciting information released. […]

Press Release Service – Why is it Important for a Company to be in the News

Although some companies have an in-house PR department to manage Press Releases, for many companies, it may not be possible to distribute the Press Release or Press Statement to all media channels due to resource and manpower constraints. This is where companies providing Professional Press Release Distribution Service become essential. A Press Release is generally […]

Writing a Press Release for Maximum Web Visibility

The Search Landscape is Changing The Web Search landscape is constantly changing. One of the hottest trends that emerged at the San Jose Search Engine Strategies conference was the fact that people are refining their searches – they’re using the subcategories on the search engines like images, maps and, most of all, the news tab. […]

The New Social Media Press Release

As the communication landscape changes and new, cutting edge ways of consuming information emerge, PR agencies and corporate public relations teams around the world must re-think the way they format news and deliver it to their target audience. The social media press release has radically altered the way PR professionals approach broadcasts and announcements. * […]

Knowing Who the Audience are for Your Press Release

It used to be so easy. You wrote press releases for the press, and a very small number at that. It may have been the case before emails and web access that you sent out press releases to a whole list of potentially interested journalists, but you were more likely to just send them to […]

How to Boost Your Affiliate Sales with Press Releases

The best way to boost your affiliate sales is to create something original and let people know about it–break out of the “me, too” crowd and do something different. There is a common misconception among affiliates that they are “stuck” with the marketing materials the product owners provide, and unable to do anything of their […]

Why Press Releases are Crucial to the Success of Your Home Business

Although there are many ways that you can promote your home business, publishing a press release is still a very effective way to make your business news known. This tried and proven method will still effectively bring your business promotion to the attention of the media – and bring the results you want – customers. […]

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  • It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

  • There is no such thing as bad publicity except your own obituary. Brendan Behan

  • Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

  • Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

  • Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

  • Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems