Band Press Kits That Rock: What to Include in Your Band Press Kit

By admin1 • April 29th, 2010

Self promotion is becoming increasingly popular for bands and musicians the world over. Managing your own marketing materials

saves money and puts more in your pocket while allowing you to control your image. Your band press kit is the number one

weapon in your band promotion arsenal; but you have have to make sure you include the right components in your band press kit

to impact booking agents, venue managers, radio program managers and record label executives. This article explores what you

need to include in your band press kit to come across as a professional act that hiring personnel can count on to deliver.

Band Bio Sheet

Your band biography, or bio sheet, showcases your band. You might include:

A brief summary of your band and its members.
A sample set list
Your musical influences
What style of music you play
Equipment list (for live venues)

Business Card

Music is a business, after all. Include a business card so prospects can keep them in their Rolodexes if they need a band in

a pinch.

Band Poster

You’ve seen them on the walls at radio stations, live venues and the bedrooms of teenagers everywhere — the band poster is

your calling card to fame, and keeps you fresh in the minds of prospects.

Band Photo

Your band, immortalized in a black and white professional-quality photo. It’s necessary, and it’s cool.


The most important part of your band press kit; anyone who is going to drop a boatload of dough on a band wants to hear what

they sound like first. Make sure you include one in every band press kit.

Pocket Folder

You need a pocket folder to put all of this stuff in, right? Your folder should include pocket slits for your business card

and CD or DVD. This puts everything right at easy reach for hiring managers.

Press Releases, Newspaper Clippings, Upcoming Gigs, etc.

Any other relevant information, such as media coverage and press releases you’ve submitted, should be included in your band

press kit. If your band is already popular, you don’t need to include everything — just the most recent and/or highlights.

There you have it — everything that you need in your band press kit.


Andrew clinton


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  • There is no such thing as bad publicity except your own obituary. Brendan Behan

  • Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

  • Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

  • Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

  • Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems