How to Write an Effective Press Release

By admin1 • March 30th, 2010

Now that you have established your home based business, you are ready to inform the public about your product or service. A common method to achieve this is to send a press release. Before accomplishing this, you need to be informed what a press release is and to be effective in using this method of promotion.

A press release is a statement about your business that is designed to be appealing to the public using the resources of the media. This statement is designed to answer questions submitted by the reporters who in turn will write and report on your business.

There are several methods that you should learn to be able to write an effective press release. First of all, you should have an idea to whom the release should bn sent. Thus, you need to know the editor or reporter of the particular section of  that form of the media in which you want your press release to appear. Secondly, send your press release to only one person so that there will be no duplication,. Keep  your press release short and informative and typically limited to one page.

When wrting the press lelease, call the media that you are sorking with and inquire about deadlines as many magazines are plannned months in advance. Seasonal releses for Christmas, etc., especially need to be planned in advance.

After writing your press release, call the editor or reporter as speaking to them in person will give you better coverage for your press release. It would be wise for you to then follow with another call to be certain that they received your release. Be certain that the editor or reporter knows how to contact you by telephone or email.

You can distribute press releases to many sources  including magazines, newspapers, TV and radio, webmasters, email, fax and US mail.You might be surprised how well press releases are received by your potential cuatomers.

Why do we use this expression?  How did we come to call a misdirection a “red herring”? The term for an attempt to distract attention from the main issue comes from fox hunting. After it is cured, a red herring has a stong odor, As the hounds set out on the scent of a fox, if a red herring is dragged across the trail, it will diatract the hounds and cause then to follow the scent of the red herring instead iof the fox.

amilu stewart


By Sharon Cohen on March 30th, 2010 at 1:41 am

How do I write an effective Press Release?The biggest problem with the services I’m offering is their newness and novelty. I need to know the guidelines or secrets to writing an effective press release.

Virtual Assistant with Hearten Soul

There is a format for it but usually I just do it however I feel like and my stuff always gets published. Just remember to put who, what, where, when. Long as all the info is there and it’s easy to pick out they’ll glean what they need from it. I’ll bet most ppl don’t use the correct format.

LindaReferences :

Keep it simple. Speak in simple terms and make sure everyone can understand the technical terms you include in it. It also helps if you have someone else edit it so that minor mistakes get caught before it goes out for publication.References : I’m a TC major at a medium sized university and a widely published author of many press releases nation wide.

By danniel s on March 30th, 2010 at 1:47 am

your press release should hold social response. think a matter which really touch all humans non partially. or forward your theme to this forum it will help you, or find out Stephen R Covey’s books and read it. for precise thoughtsReferences :

By Shola Ogunlokun on March 30th, 2010 at 1:49 am

The problem is not usually with the press release, but the fact that news editors get a lot of press releases, and most of the time they end in the bin! or deleted items folder of their email program.

You should always follow up your press release with a phone call, that way you can draw attention to it, and increase the probability of it being picked up.

I found out from a recent publicity drive, that even if you provide all the information in the press release, the journalist will still question you about the event anyway if they are interested in it.

Most of the times when I call, I usually have to send it to a different address, as the one generally available on a website etc doesn’t get checked that regularly.

Personally i wouldn’t pay someone to write or distribute a press release. If your item is news worthy, and you make contact with an individual, it will be published.

Product press releases are a different kettle of fish though.

Shola Ogunlokun
I want to fly a hang glider across the UK
http://mbchallenge.blogspot.comReferences :

By rosyrotten47 on March 30th, 2010 at 1:51 am

This is what I learned:
*It has to be newsworthy.
*Make sure it is sent to editors or new directors for publication or broadcast in the media.
*It have to gain attention of the editor; it it is then they could run a narrative within their media.
*It should not be long-winded; usually one to two pages long.
*The release should be hand-delivered or mail it off first class.
*Typed not hand-written and one-side of paper’ double space
*At the end of the written press release there should be #### on the bottom of page.
*It should have the following information:
-Company’s name and address in the upper left-hand corner
-Contact’s name and number
-Headline should be the title of the release; the news value of the release.
-Addition information may be added in one or several paragraphs in order of importance.
-Written in third person
-A release date should be included to let the editors to the time it should be announced to the public; "For Immediate Release".
-Have facts
*It must be written objectively; no show of biased interest in the event.

Hope this helps!References : Guide to Producing a Fashion Show by Everett and Swanson


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