Why are Pay Per Click Ads Gaining Such Popularity?

By admin1 • March 25th, 2011

Not so long ago businesses’ marketing budgets were on the extortionate side as the necessity to pay for high-quality media exposure was vital if those businesses were to prosper. Today the Internet can offer an extensive array of promotional openings for businesses of all sizes, and advertising options to fit in with even the most humble of resources. This gives smaller businesses the chance to be in the formerly unheard of situation of being able to contend with their larger and richer challengers. Television and radio publicity is expensive, and it has to be tactically thought out and placed in order to resonate with its required audience. True they are two extremely potent advertising tools. The same can be said for print advertising. However even buying ad space in magazines and newspapers can use up a sizeable portion of a business’s commercial budget. In addition, the publicity a business gains from this sort of advertising can represent a narrow time frame. It is said that the greatest response from this category of publicity is only achieved following frequent airings or print editions.

            Businesses have long anticipated a readily available and inexpensive substitute for conventional media advertising.

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The Internet is the Answer

One way of using the Internet for publicity is ‘Pay Per Click’ ads. These work as follows: The advertiser only pays for the advert when the ad has been clicked and the contained link followed. This proves to be an incredibly cost-effective way to publicise goods and services on the World Wide Web, and while a completed sale isn’t 100% assured every time the ad is activated, the probability of a deal taking place is positively high.

            Pay Per Click ads are correlated to customer enquiries on search engines like Google and Yahoo. This means that each advertisement is viewed by a purposely targeted audienceship and likely buyer base – that symbolizes very exacting advertising that print or even television and radio coverage cannot compete with.

            Also, the Internet is ‘live’ every waking hour, so ‘Pay Per Click’ ads are able to reach a huge global audience, unlike print, TV or radio coverage which more often than not relates at to local or national exposure.

Low Cost – High Impact

The price of Pay Per Click publicity varies depending which search engine is being used, in addition the popularity and consequent value of a keyword phrase is taken into consideration. Observably the more regularly searched keywords command a higher price – though the overall cost remains exceptionally reasonable and affordable for most purses.

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Make the Most of the World Wide Web

Deciding to take out Pay Per Click adverts is only one way businesses can advantage from the possibilities the Internet offers. But there are lots of alternative ways in which to the benefits offered by the virtual world can be enjoyed.

            Utilizing the expertise of professionals can make a big difference to the success of any online advertising campaign. A company like WSI (the award winning corporation that specialises in Internet Solutions for small and medium sized businesses) will happily advise about tactics for online promotion. WSI has been assisting businesses like this for more than a decade. A further plus with this Canada-based company is that they have franchise openings available, offering others the opportunity to become consultants and aid more businesses in flourishing in the new and potentially affluent world that the web is.

Elizabeth Miranda
http://www.articlesbase.com/human-resources-articles/why-are-pay-per-click-ads-gaining-such-popularity-730503.html

 

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  • It used to be said that the only guarantees in life are death and taxes. Add that picture your friend took of you last week and posted it on MySpace! It’ll be there forever. –Laura Betterly

  • There is no such thing as bad publicity except your own obituary. Brendan Behan

  • Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream. John Berger

  • Ninety eight percent of the adults in this country are decent, hardworking, honest Americans. It’s the other lousy two percent that get all the publicity. But then, we elected them. Lily Tomlin

  • Without publicity there can be no public support, and without public support every nation must decay. Benjamin Disraeli

  • Of course I’m a publicity hound. Aren’t all crusaders? How can you accomplish anything unless people know what you are trying to do? Vivien Kellems