Marketing and Sales Tips – Social Networks For Business

By admin1 • June 2nd, 2008

Hi Everyone,

I wanted to go over with you the research I’ve been doing on Social Networks, namely LinkedIn (www.linkedin.com and Facebook (www.facebook.com). I started this in January and now in April wanted to share this with you.

As I’ve mentioned before, an analysis of my income over the last several years made me realize that word of mouth marketing has been my most successful action.

For whatever reason, I have greater success with referrals than with gaining new customers from scratch so to speak.

Now, that doesn’t mean that I don’t use the services I sell to others to gain leads, just that half the job is done when we are referred.

About three weeks ago, I picked up this book called Jeffrey Gitomer’s Little Black book of Connections—6.5 Assets for Networking Your Way to RICH relationships and it actually was applicable to what I was endeavoring. (It’s an easy and interesting read, and I suggest it for you.)

Keeping that in mind, I joined Linked In and Facebook. First of all, Facebook is a blast. I did get back in touch with friends and old business associates I hadn’t been in touch with in years.

Facebook is much more personal. You post your own picture, bio, interests, and can interact by sending messages, playing a game, or giving virtual drinks, gifts and my personal favorite, throwing a sheep at someone…

Now, you’d think this wouldn’t have much of a business application, but I found out differently.

Thru my associations on Facebook, I gained the following:
A connection to old business associates,
A connection to three extremely influential marketers that I previously read their books, but never met,
Two clients and
I was booked as the moderator of the online retailing panel at Winter Music Conference http://www.wintermusicconference.com/events/schedule/index.php .

I just spent the week in Miami at the conference and then personally met over 100 people.

As far as Linked In goes, I again, found some business associates I hadn’t been in touch with in a while. I noticed that there is a function where you can answer questions in an area that you are expert and decided to answer some of these questions.

Well, as far as I can tell, this is the Holy Grail for business development. I have people e-mailing me, joining my network and I was asked to be a guest speaker on a webinar on Social Networking on April 17 not to mention the EVP for Marketing and Sales for a large corporation that I wouldn’t have been able to connect with without it.

If you are interested in attending this seminar, please go to Conference Call University and register using this link:
http://www.myeasyonlinestore.com/app/?Clk=2341074 . There is a nominal cost to attend, but the subject matter is about social networking for business.

Now, this is the kind of networking you can’t outsource. You need to be in the trenches yourself spending an hour or so a day developing these relationships. The other thing to note, (and info I got from Mr. Gitomer’s book) is that you need to add value to your connections and not approach this medium with what can they do for me. Now, I know we are looking for new business, but the fact is, you’ll get new business by being helpful in your chosen field. As a result you’ll start to be considered an expert and then you’ll get more business.

In addition to all that I have two blogs that are about business, life, etc. and people get a sense of who I am. People are much more likely to do business with someone they know. You might want to check out my blogs at www.laurabetterly.blogspot.com or www.laurabetterly.com to see what I’m talking about.

Anyway, that’s what I’ve discovered and wanted you to be able to do this too.

Best,

Laura Betterly
President
Yada Yada Marketing, Inc.
www.yadayadamarketing.com
727-442-5888

Shameless self promotion below:

PS. Do keep us in mind for all your marketing needs. We’ll give you a consultation on your current marketing strategy and in most cases we improve results dramatically. On one recent client we cut their lead cost in half, doubled their traffic and increased their conversion rate between 100-300% (e-mail me to get the case study.)

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“[The survey] led to some ideas for additional income. So we did another survey specifically targeting those income ideas. I got the data I needed and I’m going to run with it, probably increasing the monthly income by a nice amount with a service that will be quick to implement. Thanks … for the help in getting this data from my members.”
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I love the leads, and I really like the quality.
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“I found the staff and services…to be as polished and professional as it gets! It’s exciting and financially rewarding to have the opportunity to receive such high quality leads from your state of the art GOOGLE Adwords Campaign and research team. I would like to take this opportunity to thank all of the wonderful staff … for everything they did in bringing it off to create the exact final end product that was absolutely needed for the ultimate success of our campaign here at [oil company.] The Search Engine Advertising and National & Regional Online Promotional Broadcasts really made the difference in the quality of the leads.”
B.C., Director of Sales
[oil company]
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I started using Laura’s services when I launched the business side of my web site. Her recommendations have always produced a huge return on my investment and I truly trust her judgment and expertise when it comes to Internet marketing.” March 20, 2008
Dr. Gary Farr-Become Healthy Now
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Laura is a highly experienced and enthusiastic marketer and exec. She is a master networker with excellent follow through. I enjoyed my time with her immensely and still count on her for advice to this day.” March 6, 2008 “
Bruce Prokopets
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“Laura and I have worked on a business level on a couple projects that are of long duration. My experience with people in general has been very good but, you really do have to make sure to understand the people you work the closest with especially in a project such as we are involved in. My experience and Laura’s actions have shown that her and her partner Steve have been above the cut in all our business dealings and I recommend that, if you are looking to find someone who can get the job done and be trusted with it, her and Steve are the ones.” April 3, 2008
Larry Hall, Standard Internet Marketing

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