Press Release Marketing 101 -getting The Most Out Of Your Press Releases

By admin1 • June 5th, 2010

Using press releases for marketing purposes for promoting anything from new web sites to new product announcements have become increasingly popular lately as business owners learn the powerful benefits of using press releases.

Press releases have been used over the past few years by quite a few smart business owners and marketers that have seen first hand how they can help their business get the recognition they need in marketing new products or services both offline and online.

But a lot of businesses have been reluctant in using press releases as they were unsure of how to properly construct a simple press release or how to distribute them for maximum effectiveness.

Using press releases can be a very effective marketing tool and seo strategy if constructed and implemented properly.

Learning to write a powerful optimized press release can often drive tons of targeted traffic to your web site while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.

The real secret behind writing any effective press release and to gain maximum exposure for your new product or service is to plan your release out carefully even before publishing it.

A poorly constructed or planned press release is just a waste of your time and resources. You want to target the message of your press release for the purpose it was meant for.

So, the first thing you must do before writing is to figure out just what do you want to accomplish with your press release?

- Do you want to create some brand awareness for your web site or products?

- Do you want to add additional subscribers to your newsletter or ezine?

—Or are you trying to promote a new product or service you have developed or are marketing?

Once you’ve decided what the most compelling reason is for your press release, you can then get down to the business of writing it.

The first thing you may want to do is sketch out a rough draft of your press release to see how it flows. Does it provide the needed information to get the word out and has it been properly formatted?

Most press releases have a certain format that they follow. If you’re unsure of how to format your press release correctly you can view a sample press release template here at .

The number one most important aspect of your press release is your headline.

Get it wrong and you will limit the effectiveness of your release.

Your headline is what the search engines are going to pick up on first. The headline is what normally gets listed first once indexed so make sure you use it advantageously. List any key points here, using your keywords or a catchy headline so that it will grab your reader’s attention.

Also try to keep your headline as short as possible as Google gives more weight to keywords if not surrounded by irrelevant words. Again planning is essential.

If promoting a new site include the URL in the headline. If promoting a product or service then include some keywords in the headline.

Some press release services use a summary box. I normally write a catchy one-paragraph recap of my press release using some of my targeted keywords.

Without being spammy, I will normally optimize my press release by using some of my targeted keywords in the first and last paragraph. I will also include some of them throughout the release for a keyword exposure of approximately 2-5% saturation.

Tip: if you’re promoting a web site, I will normally mention my URL around three times within the release for the maximum benefit.

One of the first questions I had when I first started writing press releases was what was considered a great release? What did it consist of and how was it constructed?

Being curious, I emailed my contact at and asked them if they could show me a few press releases that they considered as excellent examples.

These releases have received their editorial scores of 5 on their scale of 1 to 5; with five being the highest.

They sent me three of them for review and you can see each one of them here:

Study each one of these against the press release template to see what is required for an effective release.

Note: to get additional exposure for your press release via you have to have an editorial score of 4 or higher. So it is to your benefit to write the best release you can the first time around.

Once you have studied the examples and want to try submitting you own press release you need to know which ones are the most popular ones being used.

Here are some of the press release services I have used and found to be effective:

With most of press release services you can submit your press release for free or via paid inclusion. Paying for inclusion gives you the benefit of faster indexing into the search engine news services and natural search engine result pages.

Normally your release will be picked up by Google news within a few hours after its release. From there it will normally show up in the natural search results within a few days or a week.

I have used both of these services in the past but have found that paying them at least the minimum amount for their distribution services will allow you to view your stats online. It will also allow you to choose different categories for my press release to be displayed in, giving your release a chance for wider coverage.

So using press releases can and is a very effective marketing tool that you can use for promoting your web site or affiliate products if done correctly.

By using press releases, I have been able to create a steady flow of targeted visitors to my web site and affiliate programs while generating dozens of back links to my web site.

Even though the effects of each individual press release may be short lived, they still have provided me with both free and inexpensive ways for getting hundreds of new visitors to my site and quite a few top ten positions in Google for my targeted keywords.

So isn’t worth while to at least check out the benefits of using press releases in your marketing methods? A little work now could reap amazing results.

Ted Kushner


Chances at top schools like Wharton?First off, I just want to congratulate everyone who has gotten into Wharton early decision. I’m a junior right now, and I just wanted to evaluate my chances of acceptance…it is my dream school after all. Please be honest, and don’t hold back any criticism. Thank you for your time, and I wish you all happy holidays and good fortune with your future endeavors.

This is just a few stuff from the top of my head…my objective for Penn is a B.S. econ concentration marketing, management, retail and a B.A. in global analysis

Sorry for the double post…I realized that I forgot some crucial information -_-

-3.94 unweighted (freshman and sophomore year; I went through a rough patch second semester of sophomore year, and my GPA dropped significantly–from 3.98 to 3.94; it’ll probably go up (as long as I don’t fail my finals) after this semester)
-Top 3 percent (school doesn’t weight grades)
-Competitive public school; ranked number one in state
-7 AP courses, 6 honor courses, 2 advanced activity courses/year; Score of 5: World History, European History; will take US History, Biology, Calc AB, Calc BC, Lit and self study psychology and environmental science for the end of this year
-PSAT: 234
-SAT: TBD; SAT II World History: 800, SAT II Math II: 800, will take SAT II Bio and SAT II US History at the end of this school year

-Moët Hennessy Louis Vuitton (LVMH); 60 hours a week
Shanghai, China; Hong Kong, Special Administrative Region, China
International Marketing Intern, summer of 2008
* World’s largest luxury goods conglomerate
* June: In charge of post-press releases and integrated marketing with media groups Condé Nast Publications and Hearst Communications, Inc.
* July: Created marketing campaign (press relations, promotion party, advertising, etc) for two large Chinese cities
* Invited to attend LVMH’s east Asian executive meeting

-Hong Kong Shanghai Banking Corporation (HSBC)
Hong Kong, Special Administrative Region, China
Mergers and Acquisitions Summer Analyst, summer of 2008
* World’s largest and most profitable banking group
* Declined internship to work at LVMH

-Ping An Insurance
Shanghai, China
Financial Service Summer Analyst, summer of 2008
* One of Asia’s largest insurance and financial services firms
* Declined internship to work at LVMH

-Chicago Tribune
Tribune Tower, Chicago, Illinois, 60611
Features Department, summer of 2008
* Declined internship to work at LVMH

-Do Something; 10 hours a week
Time Union Square, New York City, New York, 10036
National Youth Advisory Council, 2007-present
* One of North America’s largest non-profit teen-based organizations
* Committee: Corporate relations and sponsorships
* In charge of awarding a few million dollars worth of grants
* Worked extensively with a notable board of directors that include CEOs of many fortune 500 companies and investment firms

-HiLite; 13 hours a week
Carmel High School, Carmel, IN, 46032
Front page editor, formerly news editor and features copy editor, 2006-present
* Internationally-recognized scholastic newspaper
* Recent awards/honors
o 2008 fall National Scholastic Press Association (NSPA) overall 1st place
o 2008 spring NSPA overall 1st place
o 2008 Quill and Scroll international 1st place
o 2008 Columbia Scholastic Press Association (CSPA) Gold Crown award
o 2008 Indiana High School Press Association (IHSPA) Hoosier Star award
o 2007 Quill and Scroll international 1st place
o 2007 CSPA Gold Crown award
o 2007 IHSPA Hoosier Star award
* Redesign of website, HiLite Online
o 2008 fall NSPA 2nd place website
o 2008 spring NSPA 6th place website

-Student Government; 10 hours a week
Carmel High School, Carmel, IN, 46032
* Publicity committees for various school events
o Homecoming
o Dance Marathon
o Houndstock
o Greyhound Games
* Dance Marathon
o 2008: 750 student participants, $129,866.31 raised for Riley’s Children Hospital
o 2007: $58,169 raised

-Key Club; 5 hours a week
Carmel High School, Carmel, IN, 46032
Vice president, formerly freshman board officer, 2006-present
* Community outreach program with other organizations and schools
* Over 100 volunteer hours

-Academic Super Bowl; 5 hours a week
Carmel High School, Carmel, IN, 46032
Fine Arts Captain, 2006-present

-DECA; 5 hours a week
Carmel High School, Carmel, IN, 46032

-Symphony Orchestra; 9 hours a week
Carmel High School, Carmel, IN, 46032
* Indiana’s best student orchestra
* National Orchestra Cup at Lincoln Center, New York
* ISSMA solo gold medal; ISSMA group gold medal
* I’m sending in a Stravinsky orchestral and a Handel personal recording
* Private lessons: 13 years -_-

-Indianapolis Children’s Choir; 5-15 hours a week
Butler University, Indianapolis, IN
* One of North America’s largest and most prestigious choral programs
* I’m in the top choir, which

You have a real shot with your stats Sweetie. Your biggest problem is that Wharton is overrun with applications from Asians, and that looks like the pool you’ll be competing with. Though you have an advantage coming from Indiana, if you were in NY, NJ or CA it would look much dimmer.

A few thoughts: don’t send them the laundry list you gave us here. More is less Sweetie.No one wants to hear about declined jobs and dance marathons. Make the jobs look less like daddy having set you up in them. There is a backlash against rich kids at Penn.

Remember, your application needs to make the admissions people like you. There is a bias against Asian candidates who seem to take themselves very seriously. Lighten it up Sweetie!References :


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